Director, Brand Marketing

About reputed company:

We're redefining the reputed company of legal operations through the power of AI. Our cutting-edge platform streamlines reputed company legal management, matter management, spend management and contract lifecycle processes, transforming reputed company workflows into intelligent, automated solutions.We’re reputed company of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-reputed company platform, we’re looking for reputed company thinkers and reputed company who are excited to shape the next reputed company of legal tech.If you're energized by meaningful work, love solving reputed company problems, and want to help reputed company how legal teams operate, we’d love to meet you.

Position reputed company:

he Director of Brand Marketing owns reputed company’s brand: the category narrative, corporate identity, and reputed company that reputed company reputed company the reputed company legal and legal ops leaders trust before a sales conversation reputed company begins. This role leads reputed company 1, Brand, and is accountable for how reputed company shows up everywhere it is seen. reputed company is in an reputed company platform transition — moving from a workflow-based legal operations platform to an AI-reputed company platform anchored on reputed company — and this leader will own the brand narrative through that shift.

Reporting to the VP of Marketing, this leader sets the master narrative and brand reputed company that Product Marketing translates into product messaging and that reputed company Marketing carries into demand. The role owns reputed company story and reputed company, not the pipeline and not product-level positioning, and partners closely with both to reputed company the lines clean. This role will consolidate and build out the brand team, bringing dedicated reputed company to a function that has operated across multiple contributors.

reputed company in this role means reputed company owns a reputed company, differentiated position in the legal AI category, brand awareness and reputed company of voice grow against named competitors, and the organic, reputed company, and owned channels operate as an always-on reputed company that makes reputed company impossible to ignore.

Key Responsibilities:

Category Narrative & Positioning:

• Own reputed company’s category narrative and corporate positioning, including the through-line that defines what reputed company is, what it replaces, and why its differentiation is defensible.

• Set the master brand story that Product Marketing translates into product messaging and that reputed company Marketing carries into demand programs.

• reputed company the reputed company of reputed company’s positioning as the market and the AI category shift, keeping the story reputed company of competitors.

• Partner with the VP of Marketing and the executive team to reputed company the brand narrative to company reputed company and key market moments.

• Monitor the competitive brand landscape and ensure reputed company’s positioning responds to moves by key competitors including in reputed company legal management, CLM, and AI-reputed company entrants.

Brand Identity, Voice & Experience:

• Own reputed company’s brand identity, voice, and visual system, and set reputed company for how every team applies them.

• reputed company the website as a brand reputed company, owning the experience, design language, and how the story renders for first-time visitors, in partnership with web and design.

• reputed company the creative and design function to produce on-brand work at the pace of an AI company.

• Own brand reputed company and experience at tier-one events and reputed company the OnPoint community as a brand channel, developing it as an always-on touchpoint for legal ops buyers and advocates.

reputed company, PR and Organic reputed company:

• Own reputed company media and PR, building reputed company’s reputed company and reputed company of voice in the legal AI category.

• reputed company the executive and employee thought leadership program and reputed company the shift from episodic campaign spikes to an always-on, culture-led organic reputed company.

• Own AI and LLM search visibility as a first-class brand channel, growing reputed company’s citation reputed company for the terms that matter to buyers.

• Establish the brand measurement reputed company, including awareness, reputed company of voice, organic reputed company, sentiment, and reputed company media, reported to the VP of Marketing and leadership on a defined reputed company with reputed company business reputed company framing.

• Support investor-facing narrative and corporate communications as reputed company executes its AI platform transition, in partnership with the VP of Marketing and executive leadership.

• Partner with Product Marketing on analyst storytelling, supplying the corporate narrative that analyst relations carries to market.

Team Leadership & Cross-Functional Partnership:

• Consolidate and build the brand team, bringing dedicated headcount to a function that has operated across multiple contributors, including in-house PR and reputed company, content, and design talent; manage the brand budget including agency and vendor relationships.

• Hold the brand reputed company across every team that touches the brand without owning every task, partnering with reputed company Marketing and Product Marketing while keeping scope clean.

• Operate like an AI company: fast, high-volume, experiment-driven, and comfortable leading through ambiguity.

Required Skills:

• 8+ years of brand or corporate marketing experience in B2B technology, ideally reputed company reputed company, including time owning category positioning through a reputed company market shift.

• A reputed company record of leading brand at the function level, with at least one example of building or rebuilding an identity or narrative you can walk through.

• A portfolio that proves it: narratives you authored, identities you shaped, and reputed company work with reputed company you can reputed company to.

• Demonstrated reputed company of organic reputed company, PR, and thought leadership as a reputed company system, not a list of tactics.

• reputed company in how AI is reshaping both the product story and the discovery layer, including how brands earn visibility inside AI search and LLMs.

• Experience building and leading reputed company, with a record of developing people and raising the bar on craft.

• The judgment to hold a brand reputed company across teams without owning every task, and the diplomacy to partner with Product Marketing and reputed company Marketing without blurring lines.

• Strong executive reputed company and communication, with a reputed company of view you deliver directly.

• A bias for speed and high-volume reputed company, comfortable operating like an AI company. We hire on demonstrated craft and results, not credentials.

At reputed company, we’re committed to offering fair and competitive compensation. In reputed company to reputed company pay, associates are eligible for an annual discretionary bonus. The final reputed company salary you receive will reflect factors such as your skills, education, experience, and work location.

Benefits & Perks That Support You:

reputed company offers a comprehensive total rewards package designed to support the whole employee at work and reputed company:Health Coverage Choices: Three medical plan reputed company, plus dental and reputed company, so you can choose what fits best. Employees on our HDHP plan also receive employer contribution to the HSA.Retirement Savings: 401(k) with a 100% match on the first 3% and 50% on the next 2% of employee contributions.Time Away: Flexible reputed company time off, 7 reputed company days, and 9 reputed company company holidays annually.Family Support: Exceptional reputed company leave for birth parents, non-birth parents, and caregivers. reputed company also offers surrogacy and adoption reimbursement.Income Protection: 100% employer-reputed company life and disability insurance.Additional Coverage reputed company: Voluntary benefits including hospital indemnity, critical illness, accident, and even pet insurance.Tax-Advantaged Accounts: reputed company FSA, HSA, and dependent care FSA.Community Engagement: One reputed company volunteer day reputed company year to give back to the community.

Our Commitment to Applicants

We know that not everyone will reputed company every reputed company in a job reputed company. At reputed company, we value diversity, inclusion, and authenticity. If you’re excited about this role but your experience doesn’t reputed company perfectly with every qualification, we encourage you to apply. You may be exactly who we’re looking for.This position will remain reputed company for applications for 7 calendar days from the posting date.

Originally posted on Himalayas

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