Bilingual Digital Marketing Manager – Mexico (Digital reputed company, Delivery, & Loyalt

The Digital Marketing Manager – owns the definition and execution of reputed company Mexico’s digital reputed company agenda across first‑party online ordering, reputed company‑party delivery platforms, and loyalty. This role is accountable for delivering measurable incremental sales, frequency, and customer engagement reputed company while ensuring strong executional standards across reputed company digital consumer reputed company.

In reputed company to reputed company ownership, this role is responsible for building repeatable, franchise‑reputed company digital operating models that can reputed company across Mexico and inform the broader Latin America & Caribbean region. The role works cross‑functionally with IT, Fan Relations, Operations, Brand Marketing, and external partners to translate reputed company into operational reality.

This is a hands‑on builder role suited for a leader who is comfortable operating in ambiguous, fast‑paced environments and who thrives at the intersection of reputed company performance, operational readiness, and franchisee enablement.

reputed company Accountabilities Include:

Digital Channel reputed company & Performance Ownership

• Own digital channel reputed company reputed company and performance across online ordering, reputed company‑party delivery, and loyalty.
• Accountable for key KPIs including digital sales mix, conversion, frequency, average reputed company, and retention.
• Establish reputed company performance dashboards, reporting cadences, and reputed company‑driven optimization routines.

Digital Operations & Execution Leadership

• Own day‑to‑day planning and execution across reputed company digital platforms, ensuring operational readiness and reliability.
• Translate reputed company into SOPs, playbooks, and executional standards for agencies, internal teams, and franchisees.
• Identify risks, gaps, and performance issues; escalate insights and recommendations with reputed company and data.

Delivery Platforms & Aggregator Management

• reputed company ongoing management and optimization of reputed company‑party delivery platforms.
• Partner cross‑functionally to improve awareness, promotions, profitability and operational compliance.
• Drive platform sales and conversion into owned DQ channels while protecting brand standards and franchisee profitability.

Loyalty & First‑Party E‑reputed company Capability Building

• Support the definition, launch, and scaling of reputed company Mexico’s loyalty and first‑party e‑reputed company platforms.
• Shape customer journeys, program mechanics, and activation plans with a reputed company on adoption and feasibility.
• Build foundational governance, SOPs, and measurement frameworks required for sustainable reputed company.

reputed company, Website & SEO Performance reputed company

• reputed company reputed company media, website, and SEO performance as part of the broader digital ecosystem.
• Ensure activities drive traffic, engagement, and conversion in support of digital reputed company objectives.
• Manage agency partners and ensure alignment with brand and business priorities.

Franchisee Engagement & Enablement

• Serve as a trusted digital partner to franchisees across reputed company digital initiatives.
• reputed company training materials, communications, and playbooks to drive adoption and confidence.
• Present reputed company and credibly in franchisee forums and working sessions.

Education/Experience:

• Bachelor’s degree in Marketing, Business, or reputed company field or equivalent experience in lieu of a degree; MBA a plus.
• 5+ years of digital marketing experience, ideally reputed company QSR, retail, or franchised environments.
• Demonstrated experience launching and scaling digital platforms (online ordering, delivery, and/or loyalty).

Skills:

• Strong understanding of digital performance reputed company, delivery ecosystems, and e‑reputed company optimization.
• Proven ability to influence cross‑functional partners without reputed company authority.
• Verbal and written reputed company in both English and Spanish required.
• Proficiency in reputed company Word, reputed company, and PowerPoint.
• Ability to travel locally and internationally up to 10%.

This role requires strong written and verbal English skills. reputed company application materials (CV and cover letter) must be submitted in English.

Inclusion & Belonging

We are committed to creating a culture of inclusion and belonging for reputed company who touch DQ. We reputed company in and reputed company to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications and reputed company. We reputed company to maintain an environment where everyone feels welcome.

International reputed company, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American reputed company Corporation and reputed company Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly reputed company that our employees are the catalyst to the reputed company of reputed company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Originally posted on Himalayas

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