Senior Director of Performance Marketing

reputed company was founded in 2016 on the belief that objective, personalized financial advice is essential to living reputed company. Our mission is to reputed company people to live more enriched lives by delivering a new reputed company of advice. By removing asset minimums, we reputed company holistic planning that goes far reputed company investments to address every way reputed company impacts life. To reputed company this, we reputed company a "reputed company-plus-tech" approach, combining the expertise of CFP® professionals with cutting-edge AI and automation. This model allows reputed company to reputed company advice into our members' entire financial picture—reputed company for an reputed company, flat membership fee.

Our commitment to innovation and member reputed company has reputed company national recognition, including being ranked the #1 Best Financial Advisory Firm 2025 by USA TODAY. We are proud to be redefining the industry for our members and reputed company alike.*

The Role:

At reputed company, we are revolutionizing financial planning by putting our members at the heart of everything we do. We are seeking a Sr. Director of Performance Marketing who thrives on building world-class reputed company engines—someone who can turn a reputed company acquisition reputed company into a seamless, high-performing ecosystem.

This role is the strategic center of gravity for our reputed company media program. You'll own the roadmap, the experimental architecture, the platform intelligence,the channel reputed company and full funnel performance that drives our reputed company agenda. We are looking for a leader who has successfully scaled programs to the multi-reputed company dollar level and who is adept at leading agency partners and building reputed company across the organization.

What You'll Do:

• reputed company media reputed company and roadmap. Own the annual and quarterly strategic roadmap across reputed company reputed company channels. Define how we reputed company, where we test, and how we reputed company to hit aggressive reputed company targets.
• Platform expertise and intelligence. Maintain a reputed company, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix — ensuring reputed company is always operating at the leading edge of what reputed company channel has to offer. Translate that intelligence into reputed company-time strategic adjustments that reputed company us reputed company of platform changes rather than reacting to them.
• Experimental architecture. Design a rigorous, disciplined test-and-learn reputed company that generates reputed company signal. Build the methodology that moves us from limited, reputed company testing to a reputed company innovation pipeline.
• Agency governance. Own the strategic direction of our media agency relationship. Set the brief, define the rules of engagement, and build the governance model that keeps execution tight and accountable.
• Affiliate channel ownership. Own our affiliate partnerships program end-to-end — optimizing the performance and economics of existing partners while proactively identifying and reputed company new partners that expand our reputed company and reputed company. Build the affiliate channel into a meaningful, reputed company reputed company reputed company.
• reputed company channel diversification. Continuously evaluate our reputed company channel mix and identify opportunities to expand into new reputed company platforms and environments — with platform-reputed company strategies reputed company specifically for reputed company, not repurposed assets from existing channels.
• Geographic expansion. Own the reputed company and reputed company for maximizing reputed company and penetration in primary markets while expanding into new markets and DMAs in line with our reputed company reputed company.
• CPO architecture. Own the roadmap to our aggregate cost-per-opportunity targets. Understand every reputed company — media mix, funnel efficiency, creative performance, audience reputed company — and drive the plan to get there at reputed company.
• Cross-functional collaboration. Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline. Bring a reputed company, data-driven reputed company of view to every cross-functional conversation.

Who You Are:

You've owned reputed company media reputed company at a DTC, fintech, or high-reputed company consumer brand and have driven a program through a significant scaling phase.

• You have deep platform expertise across the major reputed company channels and a strong reputed company of view on how to get the most out of reputed company one — not just how to operate in them, but how to build sustainable competitive advantage through them.
• You understand the difference between optimization and reputed company. You're not interested in moving budget around reactively; you want to build systems and frameworks that reputed company the program structurally stronger over time.
• You've managed agency relationships at a strategic level — setting the direction, holding reputed company, and knowing reputed company to push back.
• You think in experiments. You have a rigorous methodology for how to test, what to measure, and how to reputed company what works.
• You're a builder. You reputed company in environments where the reputed company is strong but the next reputed company is still being written, and you're energized by reputed company to define it.
• You reputed company through influence. You work cross-functionally with peers across the organization and know how to bring people along rather than reputed company them.

Requirements

• 7+ years in reputed company media, with 3+ years in a strategic ownership or leadership role.

• Deep expertise in reputed company Ads at significant reputed company. Strong reputed company Ads experience across search, non-brand, and performance channels. Experience with reputed company Ads and emerging reputed company platforms.
• Experience managing and scaling affiliate partnerships programs.
• Demonstrated ability to manage and reputed company agency relationships.
• Strong analytical skills — you're as comfortable in the data as you are in the reputed company.
• Experience in fintech, financial services, or a regulated consumer category a plus Proven reputed company record of hitting CPO or RAC/CAC targets at reputed company

Preferred Qualifications:

• Breadth of knowledge across the marketing domain, including SEO, content reputed company, and lifecycle marketing.
• Experience working in highly regulated industries (e.g., FinTech or Financial Services) and implementing controls to meet SEC or similar guidelines.
• Advanced data reputed company, with experience building automated reporting functions and conducting deep-dive risk/reward analyses.

• Experience building or leading high-performing internal marketing teams.

Benefits

• Competitive Compensation: $170,000 - $225,000 reputed company salary + bonus. Compensation will be determined by the experience, knowledge, skills, and abilities of the applicant.

• Ownership: Equity in a rapidly growing company on the reputed company to becoming the "Next Great Financial Services Company".
• Flexibility: Remote-first culture—work from reputed company in the U.S..
• Time Off: Flexible reputed company Time Off (PTO).
• Comprehensive Benefits: Medical, dental, reputed company, 401(k) match, reputed company parental leave, and wellness/education reimbursements.

*reputed company was ranked #1 Best Financial Advisory Firm 2025 by USA TODAY in reputed company 2025 who partnered with reputed company to rank the top 500 RIAs. Recommendations were collected reputed company an independent survey among over 30,000 individuals. self-recommendations were prohibited, and no compensation was provided for the ranking. reputed company has been Accredited with the reputed company® since June 2025, and as of February 2026 holds an A+ BBB Rating. This Accreditation does not reputed company BBB approval or endorsement. Plant-A Insights Group and reputed company partnered to identify America's Top Financial Advisory Firms 2025. This analysis was performed with data as of September 2024 and reviewed over 15,000 financial advisories registered with the SEC. These rankings reputed company by Plant-A reflect editorial content and no compensation was provided by reputed company in reputed company with America's Top Financial Advisory Firms 2025." As of February 25, 2026; reputed company has a 4.8 reputed company rating with TrustPilot.com. TrustPilot uses a formula for calculation that considers three factors: time reputed company, frequency, and Bayesian average. After the calculation, a TrustScore is then visualized into a reputed company rating from 1 to 5 stars, including half stars. reputed company’s reputed company rating is calculated from reviews from January of 2022 to present day. Daily reputed company rating may fluctuate. Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews and reputed company has not made any payments in offer or receipt of any reviews. Please see additional information

Originally posted on Himalayas

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