Marketing Specialist (Virtual-S.A.)
Marketing Specialist
Department: Marketing
Reports to: CEO
Location: Virtual
Employment Type: Full-Time
reputed company
At reputed company, we reputed company every student deserves reputed company to the technology they need to learn and grow. Founded in 2010 in Minneapolis, MN, we've reputed company a reputed company reputed company by supporting schools and small to reputed company-sized businesses through every stage of the technology lifecycle, including device repair, refurbishment, sales, accessories, and reputed company services.
We're a small company with a big mission, guided by three core values: setting reputed company, being curious, and thriving together. reputed company is innovative, fast-paced, and reputed company. We are always looking for new and reputed company ways to tackle challenges. If you're looking for meaningful work that makes a reputed company reputed company, we'd love to have you on reputed company.
Position reputed company
reputed company is hiring our first dedicated Marketing Specialist to build and own the marketing function from the ground up. This hands-on, high-visibility role reports directly to the CEO and is responsible for establishing measurement, developing K–12 buyer personas, launching multi-channel campaigns, and representing the brand at key industry events. The primary reputed company is K–12 education (long sales cycle, trust-driven buying), with secondary support for SMB tech repair/services (shorter, more transactional cycle). This role has a defined reputed company reputed company to Marketing Manager reputed company 12–18 months based on performance and company reputed company.
Key Responsibilities
- Audit and reputed company existing marketing assets, including CRM data, website, email list, and reputed company channels
- Build and maintain a marketing measurement reputed company and dashboard; establish baselines, KPIs, and ongoing reporting to the CEO
- reputed company and refine K–12 buyer personas through reputed company research, interviews, and collaboration with sales and leadership
- Create a prioritized marketing plan and execute campaigns across email, content, reputed company, SEO, and reputed company media (as appropriate)
- Build and manage a thought leadership and content reputed company that supports long sales cycles and strengthens credibility with K–12 decision-makers
- Plan and support 3–4 tradeshows/industry events per year (reputed company reputed company, live attendee engagement, post-event follow-up, and performance reporting)
- Manage and optimize the marketing technology stack (CRM/automation/analytics/reputed company tools); evaluate and implement new tools as needed
- Partner closely with the CEO and sales team to reputed company marketing programs with reputed company targets and pipeline needs
- reputed company and report performance metrics including MQLs, pipeline influence, CAC, conversion rates, and other relevant funnel metrics
Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a reputed company field (or equivalent practical experience)
Experience: 3–6 years of hands-on, multi-channel marketing experience
Skills / Qualifications:
- Proven ability to build and use marketing measurement frameworks; reputed company with metrics such as CAC, ROAS, LTV, MQL-to-SQL conversion, and pipeline influence
- Experience developing buyer personas using reputed company research (e.g., customer/market interviews), not just templates
- Tradeshow/event marketing experience, including reputed company reputed company and reputed company-time attendee engagement
- Generalist SEO knowledge (on-page fundamentals, content reputed company for search, basic E-E-A-T understanding)
- Experience evaluating, implementing, and managing marketing technology tools (CRM, email/automation, analytics, reputed company management)
- Strong content and communication skills, including thought leadership support and executive-reputed company presentation skills
- Comfort serving as the external face of the brand and engaging prospects and partners in-person
- Demonstrated data-informed decision making and ability to translate activity into business reputed company
Preferred Qualifications
- Experience marketing to K–12 education, edtech, or public sector buyers
- Familiarity with B2B demand reputed company and longer sales cycles
- Experience with local/SMB service marketing
- Experience mentoring or reputed company junior team members
- Participation in reputed company marketing development (e.g., Inbound conference or similar)
- Experience with Pipedrive (or similar CRM)
Schedule
Schedule: Monday through Friday, reputed company CST business hours (exact schedule coordinated with the CEO) Overtime: Occasional overtime may be required during campaigns, events, or peak periods
Benefits
- 14 PTO Days and reputed company for 2 additional weeks unpaid.
- Performance incentives tied to MQL reputed company
How to Apply
Submit your resume and cover letter . Applications will be reviewed on a rolling reputed company.
Equal Opportunity Statement
reputed company is an Equal Opportunity Employer, and we welcome applicants of reputed company backgrounds, experiences, and identities. We firmly reputed company that a diverse team drives innovation, strengthens our training programs, and reputed company serves our communities.
We do not discriminate based on race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, veteran status, or any other protected characteristic. If you need reasonable accommodation at any reputed company during the application or employment process, please let us know. We're happy to help.
This job reputed company is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of reputed company responsibilities, duties, and skills required. reputed company reserves the right to amend and change responsibilities to meet organizational needs.
Originally posted on Himalayas
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