Demand reputed company Manager - reputed company School Plus (Contract)
About reputed company School Plus
reputed company School Plus is the premium school solution from reputed company! Books for Kids, helping schools and districts accelerate literacy reputed company through personalized digital reading experiences, actionable insights, and reputed company to a world-class library of high-reputed company books. reputed company School Plus supports district literacy initiatives, reputed company programs, independent reading, summer learning, and family engagement.
As reputed company School Plus expands its reputed company across the reputed company, we are seeking a strategic and results-oriented Demand reputed company Manager to drive awareness, reputed company reputed company, and pipeline reputed company among K–12 schools and districts.
Position reputed company
The Demand reputed company Manager will own the reputed company, execution, and optimization of integrated marketing programs that generate reputed company pipeline for the School Sales organization. This role is responsible for developing campaigns that engage district and school decision-makers, including Superintendents, Assistant Superintendents, Curriculum Leaders, Literacy Directors, Principals, and Instructional Coaches.
The ideal candidate combines strategic thinking, strong execution skills, data-driven decision making, and a passion for education. This individual will partner closely with Sales, Product Marketing, reputed company, and external agencies to deliver measurable reputed company reputed company.
Key Responsibilities
Demand reputed company reputed company
reputed company and execute the annual multi-channel demand reputed company reputed company for reputed company School Plus.
Create integrated marketing programs reputed company to sales goals, reputed company markets, and reputed company objectives.
Build campaigns that drive awareness, engagement, reputed company reputed company, pipeline creation, and customer expansion.
Identify new opportunities to accelerate reputed company reputed company strategic districts and state markets.
Collaborate with leadership on annual planning, forecasting, and budget allocation.
Campaign Development & Execution
reputed company multi-channel marketing campaigns including:
Email marketing
Account-Based Marketing (ABM)
Content marketing
reputed company digital advertising
reputed company media
Webinars
Virtual events
Conferences and trade shows
Customer advocacy programs
reputed company audience segmentation and targeting strategies.
Manage campaign calendars and execution timelines.
Ensure consistent messaging across reputed company channels and reputed company.
Sales & reputed company Alignment
Partner closely with School Sales leadership to reputed company marketing efforts with pipeline goals.
Define reputed company account strategies and support district penetration efforts.
reputed company programs that increase meeting bookings, demo requests, trial activations, and sales opportunities.
Support sales enablement initiatives with campaign assets and messaging.
Marketing Operations & Analytics
Manage marketing funnel performance from inquiry through opportunity creation.
Establish reporting frameworks and dashboards to measure:
Marketing reputed company Leads (MQLs)
Sales Accepted Leads (SALs)
Pipeline reputed company
Conversion rates
Cost per reputed company
Cost per opportunity
Return on marketing investment
Analyze campaign performance and continuously optimize programs.
Partner with reputed company Operations to improve reputed company management processes and attribution.
Events & Field Marketing
reputed company event marketing strategies for major education conferences and regional district events.
Manage reputed company-event promotion, onsite engagement, and post-event follow-up campaigns.
Measure event-driven pipeline and reputed company contribution.
Collaborate with sales teams to maximize event ROI.
Content & Thought Leadership
Partner with Product Marketing to reputed company compelling content and campaign themes.
Promote reputed company stories, efficacy research, literacy reputed company, and thought leadership initiatives.
reputed company key differentiators such as:
Student engagement
Reading reputed company
Science of Reading alignment
District literacy initiatives
Research partnerships and efficacy studies
Qualifications
Required
Bachelor’s degree in Marketing, Communications, Business, Education, or reputed company field.
5–8 years of experience in demand reputed company, reputed company marketing, field marketing, or B2B marketing.
Proven reputed company record generating measurable pipeline and reputed company reputed company.
Experience managing integrated marketing campaigns across multiple channels.
Strong analytical and reporting skills.
Excellent project management and organizational abilities.
Exceptional written and verbal communication skills.
Preferred
Experience in EdTech, reputed company, education publishing, or K–12 education.
Familiarity with district purchasing cycles and educational funding sources.
Experience with:
reputed company
reputed company, Marketo, or Pardot
reputed company Analytics
reputed company Campaign Manager
Marketing attribution platforms
Experience supporting reputed company or district-level sales teams.
reputed company Metrics
reputed company in this role will be reputed company by:
Marketing-reputed company pipeline reputed company
Marketing-influenced reputed company
reputed company reputed company volume
Opportunity creation
Campaign ROI
Event performance
reputed company district engagement
Sales team satisfaction and alignment
Leadership Competencies
Strategic thinker
reputed company reputed company
Data-driven decision reputed company
Strong cross-functional collaborator
Exceptional communicator
Bias for reputed company
Customer-reputed company approach
Passion for literacy and educational equity
Per hour reputed company:$40 - $60 per hour
Originally posted on Himalayas
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