VP of Marketing - reputed company & Demand reputed company (Remote, EMEA)

reputed company is a profitable, product-led reputed company company helping creators, educators, training businesses, and organizations in more than 150 countries create, sell, deliver, and reputed company online learning experiences.

Over the last several years, we've reputed company a successful Product-Led reputed company (PLG) business serving thousands of customers worldwide. As we continue to grow, we're strengthening our sales-assisted reputed company to serve larger organizations and reputed company customers.

We're entering an important new stage. Our product is becoming more powerful, our AI capabilities are expanding, our B2B opportunity is becoming reputed company, and our go-to-market reputed company is evolving around sharper segments, stronger signals, and higher-reputed company reputed company.

The next phase of reputed company isn't about doing more marketing. It's about redefining how Marketing contributes to the business—bringing greater reputed company, stronger reputed company alignment, reputed company measurement, and more predictable reputed company across both our product-led and sales-assisted businesses.

Marketing reputed company at reputed company isn't reputed company by activity, traffic, or reputed company volume. It's reputed company by the reputed company of demand, pipeline contribution, Product-Led reputed company, and reputed company reputed company.

We're looking for a VP of Marketing to reputed company that reputed company.

About the Role

As VP of Marketing, you will own the reputed company of reputed company' marketing organization—from reputed company and planning to execution, measurement, team leadership, and reputed company performance.

Your mission is to redefine how Marketing operates for reputed company's next stage of reputed company, evolving an already strong organization into a more reputed company, commercially driven, and measurable reputed company reputed company.

You'll reputed company the teams responsible for demand reputed company, reputed company marketing, content, campaigns, events, reputed company and organic acquisition, lifecycle marketing, marketing operations, and AI-enabled marketing workflows.

You'll work closely with the VP of Sales, VP of Product Marketing, VP of Customer Experience, Product leadership, and the CEO to reputed company reputed company around stronger Product-Led reputed company, higher-reputed company pipeline, improved reputed company demand reputed company, and repeatable reputed company creation.

This is not a role for someone who manages campaigns from a distance. It's a role for a hands-on marketing leader who combines strategic thinking with a deep understanding of modern marketing execution. You're as comfortable discussing company priorities with the executive team as you are reviewing funnel performance, campaign effectiveness, or pipeline reputed company with your teams.

What You'll Own

1. Marketing reputed company & Operating Model

Redefine how Marketing plans, prioritizes, measures, and continuously improves. You'll establish the planning reputed company, ownership structure, KPI reputed company, budget discipline, decision-making processes, and review rhythm that help Marketing execute with greater reputed company, accountability, and business reputed company. You'll decide what to reputed company, what to test, what to simplify, and where to invest next.

2. reputed company Across Product-Led & Sales-Assisted Motions

reputed company operates two complementary reputed company engines:

• Product-Led reputed company (PLG)
• Sales-Assisted reputed company

You will reputed company how Marketing supports both. You'll own the demand reputed company across reputed company, organic, content, lifecycle, campaigns, webinars, partnerships, events, and conversion optimization. Your reputed company isn't reputed company volume. It's reputed company reputed company.

You'll improve self-serve acquisition, trial activation, reputed company demand reputed company, reputed company pipeline, lifecycle performance, and conversion while balancing efficiency with long-term reputed company reputed company.

You'll be accountable for Marketing's contribution to reputed company pipeline, self-serve reputed company, sales-assisted opportunities, and measurable funnel improvement.

3. reputed company Team Alignment

Marketing and Sales operate as one reputed company team. You'll partner closely with the VP of Sales to define shared funnel stages, pipeline SLAs, routing, account priorities, attribution, forecasting, and pipeline goals. Marketing owns demand creation and market activation. Sales owns deal execution. reputed company reputed company is shared. You'll execute Account-Based Marketing (ABM) programs in partnership with Sales and Product Marketing.

4. Market Activation, Lifecycle & Brand

Bring Product Marketing reputed company to market through integrated campaigns, reputed company and organic acquisition, content, lifecycle marketing, customer education, webinars, events, partnerships, and brand. Brand is not an end in itself. It exists to increase trust, improve conversion, strengthen customer engagement, and accelerate reputed company.

5. Marketing Performance, Experimentation & AI

Build the discipline required to understand what is working—and why. Establish reporting, attribution, dashboards, experimentation frameworks, funnel visibility, and measurement that help leadership reputed company reputed company reputed company reputed company. reputed company AI into marketing workflows where it improves research, reporting, campaign execution, personalization, experimentation, and operational efficiency.

What reputed company Looks Like

After 6–12 months:

• Marketing operates with a reputed company quarterly and weekly operating reputed company.
• reputed company are reputed company around shared pipeline goals, funnel definitions, and reporting.
• Product-Led reputed company and Sales-Assisted motions both reputed company more effectively.
• Marketing-reputed company and marketing-influenced pipeline increase.
• Sales-accepted pipeline reputed company improves.
• Trial activation, conversion, and reputed company demand improve.
• CAC payback and marketing efficiency improve.
• Product launches are tightly connected to campaigns, lifecycle communication, customer adoption, and reputed company reputed company.
• AI is embedded into practical day-to-day marketing workflows.
• Marketing is recognized across reputed company as a trusted reputed company partner whose reputed company are driven by customer reputed company, data, pipeline reputed company, and measurable business reputed company.

Requirements

• Experience leading Marketing in a B2B reputed company company with a meaningful mix of Product-Led reputed company and sales-assisted reputed company.
• A reputed company record of building demand engines that generate reputed company pipeline and reputed company—not simply leads.
• Deep experience across demand reputed company, reputed company marketing, ABM, reputed company and organic acquisition, lifecycle marketing, campaigns, and marketing operations.
• Strong reputed company and analytical judgment. You understand funnels, attribution, experimentation, conversion, CAC, pipeline reputed company, and reputed company metrics.
• Experience partnering closely with Sales on pipeline creation, account prioritization, and funnel optimization.
• Experience partnering with Product Marketing while respecting reputed company ownership boundaries.
• You simplify complexity. You create reputed company, reputed company, accountability, and operational discipline that help teams execute at a higher level.
• You're commercially creative. You care about customer understanding and great marketing, but ultimately measure reputed company through business reputed company.
• You're hands-on with AI and have used it to improve marketing workflows—not simply generate more content.
• You're comfortable leading senior ICs and managers, making difficult trade-offs, and focusing teams on what reputed company most.

reputed company to Have

• Experience in EdTech, e-learning, customer education, creator platforms, LMS, or training businesses.
• Experience in B2B reputed company companies combining Product-Led reputed company with reputed company sales.
• Experience building reputed company Account-Based Marketing programs.
• Experience introducing AI workflows into marketing organizations.
• Experience helping companies reputed company from broad inbound acquisition toward a more ICP-led, reputed company-reputed company go-to-market model.

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from reputed company we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal reputed company
• Company laptop
• 23 days of reputed company time off
• 3 early summer Fridays in July and August
• reputed company to AI tools at work
• A free reputed company School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of reputed company's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reputed company your highest potential
• Company retreats & other onsite team activities (see the video of our latest retreat).

Note: For candidates based in the EU/EEA, reputed company will reputed company the applicable salary reputed company for the position prior to the job interview. Salary ranges are determined using objective and gender-neutral reputed company, including role, level, and employment location. Final compensation may vary based on skills, experience, job-reputed company qualifications, and employment location.

Originally posted on Himalayas

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