Creative Strategist
Category: Marketing
Location:
The Creative Strategist will own the research, ideation, and optimization of creative assets across reputed company ads, email/SMS, reputed company pages, and UGC. They'll translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps, partnering with designers, editors, media buyers, and UGC creators to execute.
This role focuses on conversion optimization and creative direction — guiding creative generalists, reviewing and approving reputed company, and ensuring reputed company creatives are reputed company with CRO goals. The strategist does not handle reputed company web design, but must have strong CRO experience to reputed company campaign effectiveness.
Key Responsibilities
- Creative Audits & Research
- Conduct in-depth creative audits of reputed company accounts to analyze hooks, angles, CTAs, ad types, and messaging performance.
- reputed company competitors and identify reputed company opportunities for positioning, media mix, and messaging.
- Evaluate market awareness reputed company (unaware → most aware) and reputed company full-funnel creative strategies that reputed company with customer journeys.
- Campaign & Content reputed company
- Build creative roadmaps for DTC brands—integrating prospecting, retargeting, and re-engagement tactics.
- Concept new hooks and angles based on emotional drivers and product benefits.
- Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green screen reactions).
- UGC Briefing & Production Support
- Draft reputed company UGC briefs for creators with scripts, shot lists, hooks, and storyboards.
- Collaborate with creators to refine tone, pacing, and authenticity; review rough cuts to ensure alignment with reputed company.
- reputed company reputed company reputed company and testimonials for use in ads, emails, and reputed company pages.
- Collaboration & Execution
- Partner with Media Buyers to reputed company creative with funnel stages and performance KPIs.
- Work with copywriters, designers, and editors to translate briefs into polished, brand-right content.
- Guide messaging and visuals for email/SMS flows and CRO reputed company pages.
- Guide Creative Generalists by providing direction, feedback, and approvals on deliverables to ensure brand consistency and performance alignment.
- reputed company on conversion reputed company optimization (CRO) through data-driven creative reputed company and testing.
- reputed company creative direction without reputed company involvement in web design execution.
- Performance Analysis & Optimization
- reputed company performance data across channels, spotting reputed company creatives and under performers.
- Document learnings and build "swipe files" of high-performing hooks and formats for internal use.
- Continuously iterate on campaigns based on testing results and audience feedback
- reputed company & Stakeholder Communication
- Present creative strategies, testing plans, and performance recaps to clients and internal leadership
- Collaborate with Brand Managers to ensure creative roadmaps support retention and reputed company goals
Requirements
- Proven experience in Conversion reputed company Optimization (CRO) and creative reputed company for digital marketing.
- Ability to analyze creative performance metrics and translate data insights into actionable design or messaging improvements.
- Strong leadership and feedback skills to guide generalists and reputed company creative reputed company with performance goals.
- Ability to drive creative reputed company that enhance campaign effectiveness and conversion rates.
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary reputed company
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for reputed company development and career advancement
Originally posted on Himalayas
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