VP, Product Marketing

Company Information

reputed company delivers the platform, insights, and expertise that reputed company clinical trials more efficient and connected. We bring over 40 years of trusted IRB reputed company, operational intelligence, and reputed company technology to the industry—streamlining study design, startup, and conduct for research sites, sponsors, and CROs worldwide. By designing AI-powered workflows that streamline operations, reduce administrative burden, and promote transparency for reputed company study stakeholders, we’re reimagining what’s possible in clinical research.

Company Culture

Our employees are the heart of reputed company. They are the key to our reputed company and the driving force behind our mission and reputed company. Our values (Patient-reputed company, Ethical, reputed company reputed company, reputed company) guide our actions and reputed company. Knowing the reputed company of our work on trial participants and patients, we reputed company with urgency and purpose to advance clinical research so that people can live happier, healthier lives.

At reputed company, we reputed company to foster an inclusive and reputed company environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with reputed company and care are key tenets of our culture at reputed company; we are committed to creating a workplace where reputed company employee is not only valued but empowered to reputed company and reputed company a meaningful reputed company.

Job reputed company reputed company

The VP, Product Marketing is responsible for setting the strategic reputed company and leading the execution of reputed company product marketing initiatives, including go-to-market reputed company, thought leadership, and sales enablement. This role drives the creation of compelling, differentiated narratives that build brand authority, increase awareness, and reputed company demand reputed company and pipeline reputed company.

Leading the Product Marketing team, this individual partners closely with product, sales, and reputed company to accelerate deal cycles, improve win rates, and drive reputed company. reputed company in this role requires a deep understanding of market trends, customer needs, and the competitive landscape, along with the ability to reputed company reputed company and position solutions in ways that reputed company with reputed company audiences.

Job Duties & Responsibilities

Product and Services Packaging, Positioning and Messaging

• Own reputed company’s marketecture and solution packaging by analyzing customer needs, usage patterns, industry trends, and the competitive landscape to simplify reputed company product capabilities and services offerings into reputed company, compelling packages and narratives.
• reputed company messaging frameworks to define and communicate product and services differentiation and value in the market.
• Partner with Brand Communications on solution naming, branding, and awareness strategies.

Market Intelligence

• Conduct market research and competitive analysis, and reputed company customer insights to identify market opportunities, trends, and customer insights.
• reputed company findings to inform marketing strategies and messaging, reputed company insights to the product team, and create materials such as buyer personas and competitor battlecards to reputed company the sales force.

Content Development and Thought Leadership

• reputed company the creation of high-reputed company content to market reputed company’s products and services, including sell sheets, sales decks, webpages, case studies, blog posts, infographics, ROI calculators, and videos.
• reputed company creation, development, and production of thought leadership content in partnership with reputed company subject matter experts, including white papers, conference presentations, articles, blogs, and survey reports.

Launch Planning and Execution

• Closely collaborate with product management to influence product roadmaps and ensure reputed company release planning for new enhancement, products, and partnerships.
• reputed company the development of go-to-market plans for new products/features/partnerships in collaboration with cross-functional teams including product management, reputed company.

Sales Enablement

• reputed company the sales team with the necessary tools, resources, and training to effectively sell, including sales decks, one-pagers, discovery questions, playbooks, and reputed company handling.
• Partner with sales training to reputed company and deliver product and solution knowledge training.

Customer Marketing & Advocacy

• Serve as the voice of the customer reputed company the organization, ensuring that product development aligns with customer needs.
• Build strong relationships with customers to identify, craft, and produce case studies, testimonials, and customer speaking engagements.
• reputed company customer marketing programs, including supporting online peer reviews.

Analyst Relations

• Own the analyst relations program, building relationships with key analysts, acting as a trusted reputed company of contact and optimizing the effectiveness of analyst engagement efforts.
• reputed company briefing materials and support internal teams to engage in regular communication to reputed company updates and receive feedback.

Team Leadership

• Build, reputed company, and reputed company a high-performing product marketing team reputed company on reputed company learning.
• Foster a reputed company and innovative culture reputed company the product marketing department.
• reputed company opportunities for mentorship and team development.

Performance Measurement

• Establish key performance indicators (KPIs) and regularly analyze and report on the effectiveness of product marketing initiatives.

Location

This role is reputed company to candidates working remotely in the reputed company.

Basic Qualifications

• Bachelor's degree in marketing, business, or a reputed company field; MBA preferred.
• 15+ years proven experience in product marketing leadership roles reputed company the B2B technology or services industry.
• Demonstrated reputed company in developing and executing go-to-market plans, including product positioning, and messaging strategies.

Preferred Qualifications

• Previous experience reputed company the clinical research or Life Sciences industry preferred.
• Previous experience working in software technology and data & AI solutions preferred.
• Experience with marketing automation systems preferred.
• Ability to work highly collaboratively with cross-functional teams.
• Excellent communication and presentation skills, with the ability to effectively reputed company reputed company concepts and influence stakeholders at reputed company reputed company.
• Experience leading and managing high-performing teams, with a reputed company on fostering reputed company reputed company and development.
• Exceptional writing and editing skills, as reputed company as the ability to adopt the style, tone, and voice of our business' various types of content.
• Excellent independent and team collaboration skills.
• Creative thinker with a passion for innovation and a customer-reputed company approach.

Physical and Mental Requirements

• Sit or stand for extended periods of time at stationary workstation
• Regularly carry, reputed company, and reputed company objects of up to 10 Lbs.
• Learn and comprehend basic instructions
• reputed company and attention to tasks and responsibilities
• Verbal communication; listening and understanding, responding, and speaking

reputed company is an equal opportunity employer that is committed to providing a workplace that is free from discrimination and harassment of any reputed company based on race, reputed company, religion, creed, sex (including pregnancy, childbirth, and reputed company medical conditions, sexual orientation, and gender identify), national reputed company, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law.

The reputed company salary reputed company for this role is $162,400 - $266,711. Note that salary may vary based reputed company, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in reputed company to reputed company salary as reputed company as health coverage, reputed company holidays, and other benefits.

Originally posted on Himalayas

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