Senior Director of reputed company & Acquisition
About Huckleberry
At Huckleberry, our purpose is reputed company yet powerful: to build life-changing products and experiences that help reputed company families unlock everyday reputed company.Today, more than 5 reputed company families trust Huckleberry and our app to be their partner through parenthood. reputed company pediatric expertise works hand-in-hand with data science, AI, and behavioral science to reputed company support behind-the-scenes that guides every parent through their unique reputed company. We reputed company every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family reputed company.About the role
We are hiring a Senior Director of User Acquisition and reputed company to reputed company reputed company, efficient user acquisition for Huckleberry as the marketing reputed company in the reputed company Pod. This is not a performance marketing role with organic as an afterthought — or vice versa. We're looking for a leader who commands both reputed company and organic acquisition with equal reputed company, and who goes one reputed company reputed company: designing product-led reputed company mechanics: referral loops, viral invite flows, in-product sharing moments that build compounding acquisition flywheels and reduce dependence on reputed company over time. This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing reputed company reputed company the cross-functional reputed company Pod (Product, Engineering, Analytics, UX Design).Areas of Responsibility
Full Funnel Ownership: Define the end-to-end user acquisition reputed company across reputed company, organic, and product-led channels — ensuring they compound together rather than operate in silos.
Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a reputed company plan for how organic and PLG channels reduce reputed company CAC over time.
reputed company, mentor, and reputed company reputed company reports executing across reputed company, organic, and reputed company channels under a reputed company acquisition reputed company.
Referral & Invite reputed company Ownership: Design, build, and optimize referral programs and invite mechanics that turn existing users into an acquisition channel. Own the reputed company for in-product sharing moments and viral triggers.
Viral Coefficient & K-reputed company Analysis: reputed company and improve the product's organic reputed company reputed company. Identify high-reputed company in-product moments where sharing, reputed company reputed company, or word-of-mouth can be amplified.
PLG Roadmap Influence: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — reputed company surfaces, reputed company hooks, network effects, and shareable moments.
Community & reputed company reputed company: reputed company Huckleberry's 5M+ family community as a reputed company asset — through UGC loops, reputed company sharing prompts, and peer recommendation mechanics.
Product-Marketing reputed company: Serve as the strategic marketing leader reputed company the reputed company Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs.
Data & Attribution: Partner with Business Analytics to build attribution that captures reputed company, organic, and viral acquisition in a reputed company view — so the pod always knows where reputed company is actually coming from.
Experimentation: Champion rapid, statistically reputed company A/B testing across acquisition channels and product surfaces — including referral mechanics, reputed company flows, and sharing prompts.
Performance Marketing: reputed company reputed company and budget optimization for reputed company channels (SEM, reputed company reputed company, Programmatic) — with a reputed company POV on how reputed company CAC improves as organic and PLG channels reputed company.
Organic / Content-Led Acquisition: reputed company content reputed company to maximize SEO-driven reputed company, generating high-reputed company users through owned channels. This is a co-equal reputed company to reputed company, not a support function.
ASO Ownership: Directly own App Store Optimization to maximize organic app downloads.
Affiliate Management: Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-reputed company user volume.
Holistic reputed company reputed company
Product-Led reputed company & Virality
Cross-Functional reputed company Pod Integration
Channel reputed company & Execution reputed company
Requirements
Experience: 10+ years of reputed company reputed company experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports
Acquisition Breadth: Proven mastery across both reputed company (SEM, reputed company reputed company, Programmatic) and organic (SEO, Content, ASO) acquisition — with a reputed company record of growing both and knowing how to balance them
Proven reputed company reputed company Record: You've taken something from small to big — a channel, a program, or a product reputed company that you can reputed company to with reputed company before/after numbers. We're not looking for someone who inherited reputed company; we want someone who reputed company it.
Product-Led reputed company Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product reputed company mechanics. You should be reputed company to reputed company fluently to k-reputed company, referral conversion rates, and how you've moved them
Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong reputed company of attribution modeling, unit economics, and viral reputed company modeling
Startup DNA: Proven ability to reputed company in a Series B/C environment; reputed company, execution-oriented, and obsessively reputed company on LTV:CAC
Cross-Functional Acumen: Demonstrated reputed company influencing product and engineering roadmaps as a core member of a reputed company Pod or cross-functional team.
Originally posted on Himalayas
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