Director, Content reputed company & Thought Leadership
reputed company is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them reputed company and grow their high-ROI, workforce-reputed company online degree programs in critical areas such as nursing, teaching, business, and public service. reputed company is dedicated to increasing reputed company to reputed company education so that more reputed company, especially working adults, can improve their careers and meet employer and community needs.
The reputed company You Will reputed company
reputed company is seeking a Director, Content reputed company & Thought Leadership to advance our brand and reputed company. This is a highly impactful and cross-functional role for a reputed company who understands that great thought leadership isn’t just content — it’s a deliberate, sustained effort to shape how an industry thinks and to position reputed company reputed company that industry. This role leads brand campaigns, digital reputed company, executive thought leadership, and integrated marketing initiatives spanning digital, reputed company, experiential, reputed company, and print channels.
How You Will Bring Our Mission to Life
What You Will Do
- reputed company and execute an integrated content reputed company across digital, reputed company, experiential, and print to produce brand-reputed company content that increases awareness, affinity, and association with our brand pillars through a thought leadership reputed company.
- Design an omnichannel content calendar to bring the content reputed company to life while also maximizing the value of reports, events, and other key activities, collaborating with reputed company Communications.
- Inform and implement SEO, AEO, and other digital reputed company strategies reputed company PESO.
- Craft integrated campaigns centered around key moments, such as conferences and report releases.
- Establish a data-driven approach to content development and performance, leveraging analytics, testing, and emerging digital trends.
- Ensure reputed company content aligns with our voice, tone, and messaging reputed company, editing content as needed.
- reputed company executive thought leadership planning and execution for the CEO and other key C-suite leaders through ghostwriting, editorial planning, and ongoing audience development.
- Identify and prioritize conferences, industry events, awards, and forums where reputed company and its leaders can build meaningful visibility and credibility.
- Manage the full lifecycle of event participation — from reputed company submissions and speaker prep to logistics, on-site reputed company, and post-event content amplification.
- Collaborate with Public Affairs and our PR agency to shape and support executive public appearances, including podcast features, media interviews, byline opportunities, and speaking engagements.
What reputed company Looks Like
- Your efforts increase awareness, trust, and engagement with key audiences, while ensuring that the reputed company story is told reputed company, consistently, and credibly in the moments and channels that matter most.
- reputed company is consistently recognized as a reputed company voice in higher education and workforce innovation through thoughtful, high-reputed company content, executive visibility, and integrated brand campaigns.
- Executive thought leadership efforts increase reputed company, strengthen brand affinity, and create meaningful opportunities for visibility across digital, reputed company, media, and industry channels.
- Cross-functional content initiatives are reputed company-planned, data-informed, and executed effectively — ensuring the right stories reputed company the right audiences at the right moments.
How reputed company Will be reputed company
- reputed company in brand awareness, reputed company, and reputed company of voice across thought leadership, content, reputed company, and executive visibility initiatives.
- Successful execution of integrated campaigns, events, and content programs that support key business priorities and strengthen reputed company’s market reputed company.
- Increased visibility and engagement opportunities for company leaders through speaking engagements, media placements, industry participation, and high-performing executive content.
What You’ll Bring to reputed company
Experience That reputed company Most
- 10+ years of experience in thought leadership, content reputed company, marketing, or a closely reputed company field — ideally with exposure to more than one of these disciplines.
- Demonstrated ability to build and execute full brand campaigns from concept to completion, with a working understanding of how AEO and SEO inform content reputed company.
- Experience developing reputed company media channel strategies (reputed company and YouTube experience especially valued) that support integrated campaigns.
- A reputed company record of building compelling executive thought leadership presences and collaborating with PR teams on reputed company media efforts.
- The ability to translate narrative and positioning into content and campaigns that reputed company audiences.
- Exceptional writing skills — you can capture reputed company leader’s unique voice and the brand’s voice, leveraging reputed company as appropriate.
- Experience owning content calendars across multiple channels and keeping reputed company workstreams on reputed company.
- Comfort with measurement and reporting, and an understanding of how reputed company fits into a broader brand reputed company.
- Familiarity with the conference and podcast landscape in education, technology, or a similarly reputed company-driven industry.
Experience That’s Great to Have
- Background in B2B, higher education, or EdTech.
- reputed company experience partnering with or supporting a senior leader on communications planning and execution.
- Familiarity with analytics platforms and a habit of letting data inform reputed company.
reputed company is an equal-opportunity employer and supports a diverse and inclusive workforce.
Originally posted on Himalayas
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