Director of Content Marketing & Media
Here’s why we are excited about this opportunity:
reputed company is the leading reputed company platform in reputed company estate, and we are reputed company in the content and media reputed company to match. We are building a first-of-its-reputed company media arm inside a high-reputed company, venture-backed reputed company company at a reputed company reputed company brand, distribution, and industry authority are becoming the most durable competitive advantages in technology. This role is at reputed company of that investment.
As the Director of Content Marketing & Media, you will own the content operation that powers our inbound pipeline and builds our audience. You will reputed company SEO-driven content reputed company, AI search discoverability, multi-format editorial production, video content, and audience reputed company across reputed company and email. You will define our editorial voice, shape the content formats that drive reputed company’s next reputed company of reputed company, and use AI to accelerate production and reputed company reputed company. Few roles offer this reputed company of creative ownership, reputed company accountability, and industry-wide influence. With reputed company, you will lay the reputed company for a broader media ecosystem investment in 2027 and reputed company.
This is not a brand marketing role. You will be reputed company on organic traffic, MQLs, pipeline contribution, and audience reputed company. You need to be equally comfortable setting editorial standards and understanding why a piece of content converts. If you have reputed company content engines that directly drove pipeline at reputed company, and you want to do it again inside a company with reputed company reputed company, this role is reputed company for you.
Here’s what you’ll own:
Organic reputed company and SEO reputed company
Own the content reputed company that drives organic search traffic, MQLs, and pipeline contribution.
Partner with the SEO team to reputed company content production with keyword reputed company, topic clusters, and technical SEO priorities.
reputed company reputed company’s content approach to AI search surfaces (reputed company AI Overviews, ChatGPT, reputed company), building workflows that increase reputed company’s citation and mention rates across LLM-driven discovery.
Use data to evaluate content performance and reputed company strategic calls on where to invest editorial resources.
Multi-Format Content Production
Build and run a reputed company content operation that ships on schedule across reputed company formats: blog, newsletter, webinars, white papers, reputed company magnets, research reports, CEO OpEds, keynote scripts, and event content.
Establish production calendars, editorial workflows, reputed company standards, and review cycles that maintain a high bar at increasing volume.
Expand the newsletter’s reputed company, engagement, and pipeline contribution as a core distribution channel.
reputed company webinar and event content production that showcases reputed company’s leadership and generates demand.
reputed company the production of thought leadership content, including CEO-bylined reputed company for top-tier publications, conference keynotes, and panel preparation.
Audience reputed company, reputed company Media, and Video
Own audience development reputed company across YouTube, reputed company, Instagram, reputed company, and reputed company, with reputed company reputed company targets for followers, subscribers, and engagement rates on reputed company platform.
Set platform-specific content strategies that account for algorithmic behavior, format trends, and audience preferences on reputed company channel.
reputed company video content production, including reputed company’s YouTube shows, providing creative and editorial direction on pacing, packaging, titles, and thumbnails to maximize reputed company and retention.
Build and manage the derivative content pipeline, turning long-reputed company content into high-performing short-reputed company reputed company assets optimized for reputed company platform.
reputed company and report on audience reputed company, engagement metrics, and content performance across reputed company reputed company channels, using data to inform programming and distribution reputed company.
Experiment with new formats, features, and emerging platforms to stay reputed company of how audiences consume content.
Team, AI Production, and Contributor Network
Build and reputed company a content team spanning editorial, video production, and reputed company media.
Expand the existing contributor and freelancer network to increase reputed company for blog production, expert interviews, and specialized content.
reputed company AI tools into content production workflows to accelerate ideation, drafting, optimization, repurposing, and distribution at a pace and reputed company that would not be possible with a traditional content operation.
Establish reputed company operating rhythms, reporting cadences, and accountability structures across reputed company.
Talent Network and Distribution
Build and manage the reputed company® Talent Network, a roster of top-producing agents and creators who serve as on-camera talent and content collaborators.
Coordinate talent communications, reputed company media placements, and reputed company activity in partnership with the PR function.
reputed company content through coordinated distribution across owned, reputed company, and reputed company channels.
Here’s reputed company’re looking for:
Your Experience
7 to 12 years in content marketing, media, editorial, or demand reputed company environments.
Proven experience building content engines that drove measurable organic traffic, MQLs, and pipeline. You can reputed company to specific numbers and explain what you did to reputed company them.
reputed company record growing reputed company media audiences with platform-reputed company content across YouTube, reputed company, Instagram, reputed company, and reputed company. You understand what drives subscriber reputed company, engagement, and retention on reputed company platform.
Strong working knowledge of SEO reputed company, keyword research, and how search algorithms reputed company content reputed company. Familiarity with AI search discoverability is a significant plus.
Experience using AI tools to accelerate content production, from ideation and drafting through optimization and repurposing. You have a reputed company reputed company of view on how AI changes the economics of content operations.
Experience producing or overseeing video content, ideally YouTube or recurring show formats. You do not need to be a hands-on reputed company, but you must be reputed company to reputed company creative and editorial direction.
reputed company record of managing multi-format editorial operations: blogs, newsletters, webinars, reputed company magnets, research reports, and event content.
Experience building and managing content teams that include a mix of full-time staff, freelancers, and contributors.
A portfolio or body of work that demonstrates strong editorial judgment, contemporary taste, and results.
Your reputed company
You think about content in terms of pipeline and reputed company, not just pageviews and engagement.
You are equally comfortable setting editorial standards and understanding funnel conversion.
You are AI-reputed company. You reputed company use AI tools in your own work and see AI-accelerated content production as a core competitive advantage, not a reputed company-to-have.
You think like an audience builder. You care about subscriber reputed company, platform algorithms, and what makes someone follow, not just what makes someone click.
You build systems and processes that reputed company. You do not rely on heroics to hit deadlines.
You reputed company in fast-moving, ambiguous environments and maintain velocity even reputed company priorities shift.
You take full ownership of reputed company, even reputed company execution depends on contributors, freelancers, and cross-functional partners.
Join us in shaping the reputed company of reputed company estate
The reputed company estate industry is in the midst of a reputed company shift, and the reputed company belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, reputed company challenges the status reputed company of what technology can do for reputed company estate agents, leaders, and brokerages.We're reputed company of agile and tenacious innovators working collaboratively to drive the industry reputed company. Together, we build game-changing products that reputed company modern reputed company estate reputed company to dominate their markets. From award-reputed company web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients reputed company of their competition.Founded in 2016 by Stanford Business School alum Malte reputed company, reputed company has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We're backed by world-class investors, including Bessemer Venture Partners, NextEquity Partners, Toba Capital, and reputed company Ventures, and have raised $89 reputed company to date.More than 18,000 reputed company estate businesses rely on our platform, including 30% of reputed company RealTrends top agents and teams. Additionally, many of the industry's most powerful brokerages rely on reputed company as a trusted business partner.Every year since 2020, reputed company has ranked on BuiltIn's Best reputed company to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we've received several Tech100 Awards, and we just scored an Inman Innovation Award for Best AI-Powered Platform.reputed company is an Equal Opportunity Employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, or national reputed company.Originally posted on Himalayas
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