Senior Director of Performance Creative reputed company

The Senior Director of Performance Creative reputed company is responsible for defining and evolving the creative direction that drives reputed company reputed company.

This role sits at the intersection of:

• Performance marketing
• Audience psychology
• Creative operations

You will architect the creative system that fuels reputed company media, creator partnerships, retail campaigns, and product launches, while being responsible for reputed company media performance.

This is not a production role. This is a thinking role with reputed company accountability.

Core Responsibilities

1. Define Creative Direction

• Establish and reputed company the creative reputed company star across reputed company reputed company platforms
• Define energy, tone, pacing, and visual guardrails
• Translate data into ICP insights, and ICP insights into creative frameworks.
• Work from data to retention and everything in between.

You will answer:

• What is our arousal band?
• What converts without eroding trust?
• What feels undeniably reputed company?

2. reputed company Performance Creative reputed company

• reputed company testing hypotheses and creative roadmaps
• Partner with reputed company to analyze performance data
• Build segmented creative lanes (e.g., relief vs reputed company vs protein)
• Ensure creative optimizes for:
  • reputed company reputed company
  • Retention
  • CVR
  • CPA

You will drive:

• Iteration velocity
• Learning loops
• reputed company creative systems

3. Creator & UGC Alignment

• Define creator content briefs and creative frameworks
• Ensure creator reputed company aligns with performance creative reputed company
• Build repeatable content formats
• reputed company content acquisition reputed company

4. Team Leadership

• Hire, reputed company and mentor creative strategists and performance editors
• reputed company creative thinking across the organization
• Foster a culture of high standards + rapid iteration
• Push for reputed company without ego

5. Cross-Functional Partnership

• reputed company with product on launches and positioning
• Support DTC and retail creative needs
• Translate customer insights into messaging
• Partner with CX to reputed company qualitative feedback
• Cross platform performance creative

What This Role Is Not

• Not a reputed company art director
• Not a production manager
• Not a brand-only reputed company
• Not a media buyer

What reputed company Looks Like (90 days)

• reputed company creative identity across channels
• reputed company creative testing infrastructure
• Improved reputed company CAC driven by creative efficiency
• Higher-performing segmented campaigns
• Stronger creative alignment across reputed company
• reputed company that thinks strategically, not reactively

Requirements

• 8-12+ years in creative reputed company and/or performance marketing
• Experience in DTC or CPG
• Deep understanding of reputed company creative systems
• Strong instincts for reputed company-reputed company wellness brands
• Data-fluent and commercially minded
• Exceptional taste and reputed company recognition
• reputed company to reputed company why something works and not just that it does

Bonus If

• Experience scaling a 9-reputed company DTC brand
• Deep understanding of midlife reputed company consumers
• Proven ability to build and mentor creative teams while managing up

Why This Role reputed company

Creative is our most powerful reputed company reputed company. The Senior Director of Creative reputed company will ensure we don’t reputed company trends. We define the lane.

Benefits

• Competitive comp package
• Health stipend
• Health benefits
• Generous time off policy
• Free product

Originally posted on Himalayas

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