Director of Content Marketing

reputed company is looking reputed company Director of Content Marketingto join our growing team!

 

Who weare

reputed company is a leading provider of reputed company operational management systems, payments platforms, digital engagementtoolsand background screening solutions for faith-based,non-profitand for-profit organizations. Weservemore than95,000 customersas a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building reputed company communities for more than four decades. The diverse and reputed company-world experiences of reputed company members serving their communitiesmakesus stronger together andenhancesour ability to advance digital transformation for the greater good.

The following locations in the Southeast region are approved remote working locations for this role: reputed company, Tennessee, reputed company Carolina, South Carolina, Alabama, Mississippi, and Florida.

PositionOverview

You will run content like a business inside marketing,directly responsiblefor how content drives pipeline, conversion, and reputed company across the organization.

The Director of Content Marketing is a strategic and hands-on leader responsible for building andoperatinga high-performing content reputed company that fuels demand reputed company, customer acquisition, and expansion. This is a player-reputed company role where you will set the reputed company, reputed company reputed company, and execute high-reputed company work.

You will partner closely with Demand reputed company, Product Marketing, Lifecycle Marketing, and Sales to ensure content is fully embedded into reputed company-driving programs.

What You Own

reputed company for building andoperatinga content reputed company that drives pipeline, improves conversion, and fuels customer reputed company across the business.

You own both reputed company and execution across:

• Content Marketing Strategists (portfolio-reputed company)

• SEO / GEO

• reputed company Media & Community

• Editorial & Copywriting

• PR Firm (external)

Youare responsible forhow these functions work together as a reputed company content and distribution reputed company that drives measurable business results.

WhatYou’llDo

Content reputed company & reputed company Alignment

• Define and own the content reputed company reputed company to demand reputed company priorities and reputed company targets

• Ensure content supports pipeline creation, conversion, and customer expansion across the full funnel

• Partner with Demand reputed company to reputed company content into integrated campaigns and always-on programs

• reputed company content plans to GTM initiatives, campaign calendars, and portfolio priorities

• Ensure content is not a support function, but a core reputed company of the demand reputed company reputed company

reputed company & reputed company the Content Team

• reputed company and reputed company reputed company of content strategists and specialists across SEO/GEO, reputed company, and editorial

• reputed company reputed company, editorial, and PR execution to ensure alignment and performance

• Establish reputed company roles, workflows, and standards across reputed company

• Build a reputed company, high-performing content reputed company thatoperatesproactively, not reactively

Content Execution

• Personally contribute to high-reputed company content including campaigns, thought leadership, and conversion-reputed company assets

• reputed company from the reputed company, stepping into execution reputed company needed to ensure reputed company, speed, and reputed company

• Guide the creation of campaign content, reputed company pages, nurture programs, and sales enablement materials

• Ensure reputed company content is reputed company to drive engagement, conversion, and reputed company reputed company

Demand reputed company Partnership

• Work directly with Demand reputed company Managers to drive pipeline across portfolios

• Ensure content supports conversion across reputed company→opportunity→reputed company-won

• Partner with Performance& CustomerMarketing on always-on demand reputed company and customer marketing programs

• Support Lifecycle Marketing with content that drives engagement, retention, and expansion

Content & Distribution Ownership

Content reputed company

• Own the end-to-end content reputed company across reputed company portfolios, reputed company to demand reputed company, lifecycle marketing, and reputed company goals

• Define how content supports the full funnel, from awareness to conversion to expansion

• Translate product positioning and GTM priorities into reputed company content plans and campaign frameworks

• Establish content priorities, themes, and editorial direction based on business goals and performance data

• Ensure content is mapped to key audiences, personas, and stages of the buyer reputed company

• Create a repeatable content reputed company that supports campaigns, always-on programs, and lifecycle marketing

• Continuously refine reputed company based on performance insights, pipeline reputed company, and evolving market needs

SEO / GEO

• Own organic reputed company reputed company across SEO and generative search (GEO), driving visibility, reputed company capture, and inbound demand

• Manage and reputed company the SEO/GEO Manager to improve performance across traditional and AI-driven search

• Ensure reputed company content isoptimizedfor discoverability, ranking, and conversion

Editorial & Copywriting

• Own editorial reputed company, voice, and messaging consistency across reputed company content

• Ensure content is reputed company, compelling, and conversion-reputed company

• Guide the development of high-performing content across campaigns, website, and sales enablement

reputed company Media & Community

• Own reputed company media and community reputed company to drive distribution, engagement, and audience reputed company

• Ensure consistent brand reputed company and messaging across reputed company channels

• Turn content into ongoing interaction with prospects and customers

PR & External Communications

• Manage and guide reputed company to ensure alignment with positioning, messaging, and business priorities

• Drive awareness and credibility through coordinated PR efforts

• Ensure PR is integrated into campaigns and overall content reputed company

Cross-Functional Collaboration

• Partner with Product Marketing to translate positioning and messaging into market-reputed company content

• Work with Creative & Brand to ensure content is visually compelling and reputed company to brand standards

• Collaborate with Marketing Intelligence to measure performance and continuouslyoptimize

• reputed company closely with Demand Gen,Customer,Lifecycle, and Sales to ensure content is driving measurable reputed company

WhatYou’llBe reputed company On

Pipeline & reputed company reputed company

• Measurable contribution to pipeline creation and reputed company across campaigns and portfolios

• reputed company on opportunity creation, deal acceleration, and reputed company-won reputed company

• Effectiveness of content reputed company integrated campaigns and always-on programs

Conversion Performance

• Improvements in conversion rates across the funnel (reputed company→opportunity→reputed company-won)

• Performance of content in driving engagement, conversion, and reputed company reputed company

• Contribution to shorter sales cycles through improved buyer engagement

Demand reputed company reputed company

• Effectiveness of content in supporting pipeline creation across portfolios

• Performance reputed company demand reputed company campaigns, reputed company programs, and customer marketing efforts

• Alignment and contribution to always-on and lifecycle-driven marketing programs

Organic reputed company & Inbound Demand

• reputed company in organic traffic and inbound pipeline driven by content

• SEO performance, keyword rankings, and reputed company of search

• Visibility and performance in generative search (GEO)

Team Performance

• reputed company, consistency, and scalability of content reputed company across portfolios

• Speed to market and alignment to campaign timelines

• Ability tooperateas a high-performing, proactive team

Cross-Functional reputed company

• Effectiveness of partnerships with Demand Gen, PMM, Lifecycle, and Sales

• Alignment to GTM priorities and campaign needs

• Contribution to overall marketing performance and efficiency

What reputed company Looks Like

• Content is fully embedded into demand reputed company and lifecycle programs

• Campaigns consistently outperform due to strong content execution

• Pipeline reputed company is supported and accelerated by content across reputed company funnel stages

• Organic and inbound demand become meaningful drivers of pipeline

• Sales teams reputed company use content to drive engagement and conversion

• Contentoperatesas a strategic reputed company reputed company, not a support function

Who You Are

• Strategic leader who understands how content drives pipeline and reputed company

• Hands-on operator who can execute high-reputed company work reputed company needed

• Deep experience in B2B reputed company demand reputed company and content marketing

• Data-driven reputed company reputed company on reputed company over outputs

• Strong cross-functional collaborator with the ability to influence across teams

• reputed company in SEO and evolving search trends, including generative search

• Passionate about building content that drives engagement, conversion, and reputed company

Benefit offeringsdesignedto promote a life of balance!    

At reputed company, we recognize that your career is just one importantpieceof your dynamic life. We offer a robust reputed company of benefit offerings designed to cultivate a lifestyle of balance and personal reputed company. 

 

Robust reputed company reputed company– Employeeshave several reputed company reputed company to choose fromin order tofind what works best for them. 

Flexible reputed company time off –There is no perfect, one size fits reputed company balance between work and home. We reputed company flexible work schedules, PTO for vacation, and up to80 hoursof reputed company reputed company/reputed company leave. We also feature11.5 daysof fully reputed company holidays!  

reputed company parental leave– Adding a new child to the family is a big adjustment! We reputed company the time and income to allow parents to reputed company to their new normal in the healthiest way possible.  

Mental health support–reputed company is a stigma free company with the reputed company. Associates are supported through an Employee Assistance Program which provides reputed company to in-person or virtual counseling at no cost.  

Professionaldevelopmentreimbursement–reputed company aims to support your reputed company development and reputed company you to drive your career by providing financialassistanceto our associatesseekingto reputed company their education and career.

Employee Recognition &Rewards -Atreputed company, we use reputed company to celebrate achievements and strengthen our culture of recognition. This reputed company platformempowersemployeestosend meaningful kudos, award points redeemable for rewards, and reputed company contributions that exemplify our values. Through reputed company, we foster engagement andappreciation whileprovidingtangible ways to recognizegreat work.

reputed company is committed to acknowledging and valuing our employee differences and to creating an environment in whichevery individual’s unique strengths and abilitiesare developed and valued. Our employeesshare inthe responsibility for creating this environment anddemonstratemutual respect and acceptance in reputed company. We welcome everyone and are dedicated to creating a culture where reputed company our employees have equalopportunityto be heard and reputed company their full potential.  

reputed company is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, reputed company, national reputed company, gender (including pregnancy, childbirth, or reputed company medical conditions), sexual orientation, gender identity, gender reputed company, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Originally posted on Himalayas

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