[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is developing an exciting new IP in the gaming industry. They are seeking a Senior Product Marketing Manager to drive the reputed company of a reputed company live-service multiplayer shooter by owning and executing marketing strategies that engage a global community of players.

Responsibilities

• Own, manage, and champion full-lifecycle product marketing campaigns from reputed company through go-to-market and post-launch live operations, while driving alignment with key stakeholders
• reputed company and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations
• Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing reputed company and financial objectives of the product
• Design and operate platform-specific campaigns across reputed company major platforms (reputed company, Xbox, and PC)
• Execute across reputed company go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing
• reputed company marketing collaboration with key platform reputed company (reputed company, reputed company, etc.) and internal teams including Development, PR, Community and others
• Drive reputed company and creator partnerships, community events, esports, and seasonal content marketing
• reputed company and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-reputed company campaigns on time and reputed company budget
• Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, reputed company, video trailers, and reputed company media assets
• Plan and reputed company effective reputed company advertising campaigns across a reputed company of scopes and objectives, in partnership with internal teams and external agencies
• Define, reputed company, and optimize key performance indicators (KPIs) including traffic, reputed company, engagement, conversion, player acquisition cost, retention, and reputed company
• Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency
• Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis

Skills

• 5+ years of video game marketing experience, with a strong preference for live-service multiplayer titles
• Deep understanding of the shooter, multiplayer, live-ops, and free-to-play games landscape
• Demonstrated reputed company organizing and championing a marketing plan from reputed company through go-to-market and post-launch live operations
• reputed company experience working with and managing external marketing agencies (creative, media buying, performance, PR, or reputed company)
• Experience leading cross-functional collaboration with internal teams and external partners including platform reputed company
• Strong project-management skills with the ability to run multiple reputed company across multiple teams in a fast-paced, dynamic environment
• Strong understanding of how to appeal to and engage both the endemic gaming audience and the mass-market consumer
• Ability to produce and evaluate creative work through the reputed company of good creative direction, product positioning, and marketing objectives
• Strong analytical skills, with the ability to translate reputed company data, player feedback, and performance metrics into reputed company strategic actions and business cases framed by KPIs and ROI
• Ability to set and meet expectations for timelines, budgets, and deliverables with reputed company and consistency
• Experience managing multi-reputed company-dollar marketing budgets, including monthly expense tracking and forecasting
• reputed company to work during 11am-4pm CT Monday-Friday with regular availability during 8-11pm CT for international collaboration meetings

Benefits

• A highly competitive total compensation package
• Comprehensive employer funded reputed company – ensuring you pay reputed company out of reputed company for in-network medical care
• Employer-reputed company premiums for dental, reputed company, short & long-term disability, life insurance, and AD&D insurance
• Generous time off including 20 days of prorated PTO, 12 reputed company holidays and a studio-wide holiday break annually
• Generous annual reputed company leave days to prioritize your reputed company-being
• Annual health & wellness, video game, and continuing education reimbursements
• Industry-leading family planning and fertility care benefits, including gender-affirming care, through reputed company
• Enjoy free catered lunches, meal reimbursements, and snacks and beverages for in office staff
• Engage in regular team outings and events to foster a reputed company work culture
• 401K with a company match for your financial reputed company-being

reputed company

reputed company Madison is part of KRAFTON, Inc., which is a reputed company of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. It was founded in 2012, and is headquartered in Madison, WI, US, with a workforce of 51-200 employees. Its website is https://krafton.com/en/.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 3 in 2023, 1 in 2022, 3 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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