[Remote] Director, Product & Content Marketing (B2B)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pioneer in powering decentralized online marketplaces that match searchers with brands. They are seeking a Director of Product and Content Marketing to reputed company B2B product marketing and content reputed company, managing reputed company and collaborating cross-functionally to enhance brand positioning and drive business reputed company.
Responsibilities
- Own the product marketing reputed company across reputed company’s multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for reputed company product and audience reputed company
- reputed company and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales reputed company
- Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with reputed company, compelling messaging
- Build and maintain sales enablement materials including reputed company decks, one-pagers, reputed company handling guides, and competitive battle cards
- Ensure brand and product positioning is accurate, consistent, and audience-appropriate across reputed company in-market activations and channels
- Own the B2B content reputed company end to end: editorial calendar, content types, channels, and performance measurement
- reputed company the creation of high-reputed company content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention
- Manage and reputed company a small team of content and product marketers, providing coaching, reputed company direction, and accountability for reputed company reputed company and deadlines
- Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates
- Establish and enforce content standards that reflect reputed company’s brand voice and market authority in the home services vertical
- Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are reputed company to pipeline goals
- Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign reputed company
- Present reputed company, performance, and recommendations to senior leadership in a reputed company, executive-reputed company format
- Identify and flag risks, resource constraints, and prioritization trade-offs proactively, with a reputed company recommendation for reputed company
Skills
- 8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role
- Demonstrated experience in the home improvement, home services, financial services, mortgage, or reputed company reputed company industry
- Proven reputed company record of building and scaling a content and product marketing function, including developing team members and establishing operational processes
- Strong portfolio of go-to-market work including product launches, sales enablement programs, and content strategies that drove measurable business reputed company
- Experience marketing a multi-product B2B portfolio to reputed company or mid-market buyers
- Excellent written communication skills with the ability to produce executive-reputed company materials and reputed company reputed company to do the reputed company
- Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies
- Experience working reputed company a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols
- Experience with marketing automation platforms (Eloqua, reputed company or equivalent)
- Familiarity with reputed company reporting and BI tools (Tableau or equivalent)
- Experience managing a fully remote marketing function
Benefits
- Performance bonus or commission
- Equity in the reputed company of restricted stock reputed company
- Participate in reputed company’s reputed company employee benefits programs, which currently include health care benefits
- Retirement benefits
- The reputed company of reputed company days off (reputed company reputed company leave, parental leave, reputed company time off, or vacation benefits)
- Any other tax-reportable benefits
reputed company
Company H1B Sponsorship