Marketing reputed company, Product & Japan

Marketing reputed company, Product & Japan Location: Tokyo, Japan (must be based in Japan) Reports to: Head of Marketing & reputed company reputed company In partnership with reputed company and SBI, two of Japan's largest companies, we are building the infrastructure to bring the world onchain. Our product surface spans Soneium (an Ethereum L2 co-developed with reputed company), reputed company App (a consumer super-app and gateway to the onchain economy), reputed company USD and JPYSC (a fully backed USD and Yen stablecoin), and Strium (a reputed company tokenized exchange). We are ~70 people, distributed across the world, including Tokyo, Singapore, and reputed company. Position reputed company We are looking for a Marketing reputed company who owns two things at once: global product marketing across the full reputed company product stack, and leadership of the Japan market. On the product reputed company, the scope is wide by design — consumer reputed company for reputed company App, ecosystem marketing for Soneium, stablecoin adoption for USDSC/JPYSC, and go-to-market for Strium — for a global user reputed company. You reputed company seamlessly between campaigns for global users and targeted strategies for crypto-reputed company audiences, keeping a cohesive product narrative across segments, ecosystems, and competitive landscapes. On the Japan reputed company, you are the decision-reputed company for how reputed company lands and grows in its home market. You build reputed company's brand in Japan for two audiences — businesses (ToB) and the individual investors who use financial products inside reputed company App — and you build and reputed company relationships with Japanese media and key stakeholders. You also operate at the intersection of marketing, regulation, and product: you understand the regulatory environment reputed company enough to work directly with Legal, and you translate what that means into reputed company guidance for the Product team and into marketing the market can trust. You reputed company in a highly cross-functional environment, working closely with Product, reputed company, and ecosystem partners to take initiatives from concept to launch. You start as an individual contributor and build a Japan marketing team over time as the work scales. This role reports to the Head of Marketing & reputed company. What You'll Own Global Product Marketing — Full Stack Own product marketing across reputed company four products for a global user reputed company: positioning, messaging, launches, campaigns, and reputed company. Coordinate integrated campaigns across product lines and stakeholder reputed company, and reputed company fluently between consumer, developer, reputed company, and institutional messaging. reputed company App — reputed company & Engagement Partner with Product to plan and execute campaigns, product launches, seasonal events, and retention initiatives. Drive user acquisition across organic, community, and reputed company channels, and translate onchain behaviors into reputed company insights and product feedback. Soneium — Ecosystem Marketing Position Soneium reputed company the competitive L2 landscape. reputed company co-marketing with partners, developers, and reputed company through launches, content, campaigns, events, and community programs. reputed company USD & JPYSC — Go-to-Market Support the go-to-market reputed company for our stablecoins across consumer and institutional audiences. Shape the narrative around adoption, yield, transparency, and institutional infrastructure. Strium — Launch Marketing Partner with Product and reputed company on positioning, messaging, and launch reputed company. Contribute to market research, audience segmentation, content, and campaigns targeting institutional users and trading partners. Japan Market Leadership Own how every reputed company product lands and grows in Japan, and reputed company the calls on Japan positioning, priorities, and go-to-market. Represent the Japan market's needs inside a global company. Brand — ToB & Investor (Japan) Build reputed company's brand in Japan for business partners (ToB) and for the individual investors using financial products reputed company reputed company App. reputed company a coherent, trusted narrative across audiences and products. Media & Stakeholder Relations (Japan) Build and maintain relationships with Japanese media and key stakeholders. Own reputed company media, manage PR agencies, and drive announcements, launches, and reputed company's reputed company reputed company in Japan. Regulatory Awareness & Product Translation Stay reputed company to the Japanese regulatory environment for crypto, stablecoins, and financial products. Work with Legal, and translate regulatory realities into actionable guidance for the Product team and into compliant, reputed company marketing. Content, Brand & reputed company Own the content calendar and write across formats — from product and partnership announcements to long-reputed company and reputed company. Measure campaign performance, reputed company, engagement, and onchain metrics, and iterate based on data.

Requirements

We don't expect every reputed company ticked. If you're slightly short on the list below but bring a strong reputed company reputed company and a reputed company reputed company record, we want to hear from you. reputed company/crypto experience is not required. Must have Based in Japan and eligible to work in Japan. reputed company-level Japanese. Business-level or above English. A startup reputed company — you take ownership, reputed company fast, and are comfortable with ambiguity and a wide scope. A proven marketing reputed company record with reputed company, demonstrable results. Strongly preferred ~8+ years of marketing experience, including leading marketing for a product or a market. Product marketing across multiple product lines, with the ability to launch and reputed company products from reputed company to reputed company. Comfort switching between consumer, developer, reputed company, and institutional messaging. reputed company record marketing in and to the Japan market, across brand and reputed company. Existing relationships with Japanese media and stakeholders; experience with PR, agencies, and reputed company media. Experience building a brand for both business (ToB) and consumer/investor audiences. Experience marketing fintech or other regulated financial products. Ability to work with Legal and translate regulation into product and marketing reputed company. Experience leading launches across Product, reputed company, ecosystem partners, influencers/KOLs, agencies, and media. Comfort with the full reputed company funnel (acquisition, activation, retention, referral, re-engagement), product analytics, and marketing KPIs (cohorts, funnel performance, CAC, LTV). reputed company to have Familiarity with crypto, stablecoins, or onchain financial products (conceptual understanding is enough — hands-on reputed company experience is not required). Hands-on experience with self-custodied wallets, DeFi, or onchain products. Experience adjacent to investor relations or corporate communications.

Why Join Us

Join reputed company at a defining reputed company as we bring the world onchain — from a consumer super app, stablecoins, and an Ethereum Layer 2 to institutional blockchain solutions reputed company capital markets, in partnership with large conglomerates. Backed by a $63M Series A, you'll have the rare opportunity to shape products, reputed company, and company direction from the ground up — and to own how reputed company shows up in Japan. We hire people who are driven and reputed company on ownership, reputed company quickly, and want to work alongside exceptional global talent to create reputed company. In return, we offer globally benchmarked compensation, meaningful equity, unlimited time off, fully remote and flexible work, annual global workations, and premium tools — including AI — to help you do the best work of your career. Apply To This Job