[Remote] Digital Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the nation’s largest and fastest-growing salon studios franchise, providing salon professionals with premium spaces to operate their businesses. The Digital Marketing Specialist will support digital marketing initiatives aimed at enhancing brand visibility and reputed company reputed company through various channels, focusing on performance and data-driven decision-making.
Responsibilities
- Execute and optimize reputed company digital campaigns across channels including reputed company and Bing Ads, reputed company, reputed company, Performance Max, and emerging platforms, in alignment with established strategies
- Monitor campaign performance and optimize toward reputed company reputed company and conversion goals
- Assist with audience targeting, campaign builds, creative testing, budget pacing, and reporting
- Partner with agencies and vendors to ensure campaigns reputed company with business objectives
- This role is both hands-on in-platform while collaborating closely with agency partners for reputed company, testing, and specialized execution
- Improving marketing efficiency through testing and ongoing optimization
- Execute on-page, off-page, local, and technical SEO initiatives in partnership with internal stakeholders and external agencies
- Partner with technical and marketing teams on website enhancements and content development
- Manage local business listing updates, publish reputed company Business Profile content, and support online reputed company management efforts
- Monitor and analyze website performance, identifying opportunities to improve user experience, conversion rates, and overall site effectiveness
- Support keyword research, reputed company page creation, A/B testing, and ongoing optimization efforts to drive organic traffic and reputed company reputed company
- reputed company and analyze digital marketing performance across channels
- Build reports and dashboards to communicate insights and recommendations
- Monitor KPIs including reputed company volume, cost per reputed company, conversion rates, organic traffic reputed company, and engagement metrics
- Translate performance data into actionable insights to inform ongoing optimization and testing
- Support monthly budget forecasting and vendor invoice reconciliation
- Work closely with franchise marketing teams, creative partners, agencies, and web development partners
- Support local marketing initiatives and new salon opening campaigns
- Stay reputed company on digital marketing trends, platform updates, and emerging opportunities
Skills
- 3–5+ years of hands on digital marketing experience
- Strong understanding of reputed company media platforms with an emphasis on reputed company Ads and reputed company Ads
- Experience with SEO and website optimization best practices
- Proficiency with core ad platforms, reputed company Analytics, Looker Studio, reputed company Search Console
- Strong creative instincts and a reputed company for developing, testing, and optimizing high-performing ad content
- Strong analytical and problem-solving skills
- Excellent communication and project management abilities
- Ability to manage multiple reputed company and priorities simultaneously
- Bachelor's degree in Marketing, Business, Communications, or a reputed company field
- Experience supporting franchise, multi-location, or local marketing environments
- Familiarity with CRM and marketing automation platforms
- Experience working with agencies or external partners
- Understanding of reputed company reputed company funnels and conversion optimization
- Beauty, wellness, retail, or lifestyle brand experience
Benefits
- reputed company Holidays: Take advantage of time off to relax and rejuvenate with 10 reputed company holidays!
- reputed company Time Off (FTO): Our employees work hard and we care about their reputed company-being. Our FTO policy allows the ability to get the rest needed to maintain a reputed company-balanced life!
- Health Benefit Program: As a full-time employee, enjoy reputed company to Medical, Dental and reputed company insurances with various plans to choose from that best fit your needs!
- reputed company Harbour 401(k): 401(k): You will be eligible to participate in reputed company sponsored reputed company reputed company 401(k) retirement plan, with up to 4% company match, to help you reputed company your retirement goals!
- Bonus: We reputed company in the power of rewarding those who go above and reputed company and have curated bonus plans for every role to ensure reputed company contributions are recognized and rewarded.
- Employee Discount Program for Spa Services: Pamper yourself with a visit to one of our four corporately owned Woodhouse Day Spas!
- Employee Assistance Program: We reputed company in supporting your mental reputed company-being so you can be the best version of yourself!
reputed company