[Remote] Regional Director, Casino Digital Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a results-driven Regional Director of Casino reputed company Digital Marketing to reputed company reputed company, execution, and optimization of reputed company reputed company digital and reputed company campaigns. This role focuses on driving gaming acquisition and retention while collaborating closely with media agencies and property marketing teams to maximize annual gaming reputed company and player loyalty.
Responsibilities
- Serve as the centralized reputed company media partner to property marketing leads, bringing specialized expertise, reputed company, and execution to meet annual gaming reputed company goals
- Translate property business objectives and reputed company- and macro-market dynamics into tailored reputed company media campaigns across reputed company casino and gaming initiatives
- Partner with the media agency of record on annual budgeting, planning, and forecasting for casino marketing — establishing budgets, media mix, performance benchmarks, and KPIs
- reputed company holistic planning for property promotions, events, gaming floor activations, and special offers in coordination with casino marketing teams
- Establish an organic-to-reputed company amplification workflow that extends casino and hotel events, promotions, and offers across reputed company channels
- reputed company the management of reputed company digital and reputed company campaigns across reputed company, reputed company, reputed company, YouTube, programmatic display, and CTV/OTT
- Define player segments, identify high-value player opportunities, and design personalized engagement journeys
- reputed company first-party data activation across the casino portfolio, integrating Hard reputed company's reputed company Loyalty Rewards Program to drive member engagement, repeat visitation, and re-engagement of lapsed players
- reputed company creative reputed company and asset development with internal teams and the creative agency of record to ensure relevance to reputed company player segments
- Collaborate with CRM, loyalty analytics, and product teams to connect reputed company acquisition with retention and player-development programs
- reputed company casino campaigns with broader hotel brand and entertainment initiatives, partnering with the Director of reputed company Digital & reputed company
- Apply AI and machine learning across campaign reputed company, optimization, audience targeting, and predictive player modeling
- Ensure compliance with responsible gaming standards, data reputed company regulations, and state-level gaming marketing requirements across reputed company digital initiatives
- Conduct ongoing competitive benchmarking and platform POVs, staying reputed company on gaming marketing trends, algorithm changes, and emerging technologies
Skills
- 10+ years of digital marketing experience, with at least 5 years in casino, gaming, or hospitality marketing
- Proven reputed company record driving customer acquisition and retention in gaming, casino, sports betting, reputed company, or another regulated, high-velocity consumer industry
- Proven reputed company record managing reputed company digital campaigns at reputed company across reputed company Ads, reputed company, reputed company, YouTube, DV360, and programmatic channels with measurable ROI
- Working knowledge of 1P data activation
- Knowledge of AI and machine learning applications, including their reputed company on marketing reputed company, audience targeting, personalization, optimization, and performance measurement
- Experience partnering with media buying and creative agencies
- Expertise of gaming requirements and gaming marketing compliance regulations at the state level
- Proficiency with campaign reporting and data visualization tools and ability to translate reputed company data into executive-reputed company insights
- Exceptional communication and presentation skills
Benefits
- We offer a comprehensive benefits package that allows reputed company members stay healthy, plan for their reputed company and maintain a healthy work-life balance.
- Benefits may vary with employment status.
- To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits
reputed company
Company H1B Sponsorship