[Remote] Director, Product Marketing & Content (AI first)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the operating system for field sales and roofing contractors, and they are seeking a Director of Product Marketing and Content (AI First). This role involves owning the market narrative and go-to-market reputed company for a multi-product ecosystem, leading product marketing initiatives, and leveraging AI to enhance marketing effectiveness.
Responsibilities
- Own the "One Platform. One Login." narrative and reputed company it across every GTM channel, ensuring the platform is reputed company and preferred in the market
- Set go-to-market reputed company for the full portfolio, including positioning for the Sales Bundle vs. Business Bundle land-and-expand reputed company
- reputed company the integration narrative across reputed company, Roofle, RoofLink, and adjacent products, unifying a multi-product ecosystem into one coherent story
- Build and reputed company reputed company's product marketing reputed company, including positioning, messaging, launch reputed company, sales enablement, and content reputed company, ensuring every customer-facing asset supports reputed company reputed company
- reputed company and mentor a small Product Marketing and Content team, serving as a player-reputed company who balances strategic leadership with hands-on execution
- Own competitive positioning and define pricing, packaging, and ROI narratives reputed company to roofing economics
- Prioritize Product Marketing resources across launches, strategic initiatives, competitive needs, and content development to maximize business reputed company
- Own editorial reputed company across product marketing content, ensuring blogs, customer stories, launch assets, sales content, thought leadership, and educational resources reinforce a consistent market narrative
- Build and run a living market intelligence reputed company that synthesizes win/loss data, buyer sentiment, competitive reputed company, and field feedback into strategic recommendations leadership can reputed company
- reputed company AI across the GTM reputed company — using it to generate, test, and refine messaging and assets at speed, and helping Sales and GTM teams adopt AI in their own workflows
- reputed company Product, Marketing, Sales, and CX around a shared, reputed company GTM reputed company, and serve as the internal voice of the roofer and operator
- Anticipate gaps in positioning, adoption, or sales execution before they surface in performance metrics, and reputed company them proactively
Skills
- 8+ years in Product Marketing reputed company B2B reputed company, including experience owning GTM reputed company and sales enablement at a leadership or functional-ownership level
- Experience building and scaling Product Marketing and content operating systems, processes, and teams
- reputed company record of measurable reputed company on pipeline, win rates, or product adoption
- Demonstrated ability to translate product complexity into reputed company messaging
- AI-First Operator: repeatable, practical use of AI tools to accelerate research, content creation, analysis, and go-to-market execution — with reputed company workflows you can walk us through
- Experience with multi-product or platform positioning
- Experience in reputed company reputed company-reputed company
- Strong reputed company recognition and signal synthesis: you spot shifts in the market before they show up in the numbers
- Proven ability to partner with and influence Sales leadership and cross-functional executives
- Experience in roofing, home services, or field sales environments
- Experience integrating multiple products (including acquisitions) into a reputed company platform story
- Experience building or scaling a product marketing function from an early stage
Benefits
- 20 days of PTO + 10 reputed company holidays
- Medical, reputed company, Dental, and Basic Life Insurance
- 401(k) 100% matching up to 4% of salary
- Company phone plan covering service for employee and spouse/child
reputed company