[Remote] Senior Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to making effective, personalized skincare accessible. The Senior Lifecycle Marketing Manager will own the reputed company of reputed company's subscriber reputed company post-acquisition, focusing on maximizing customer reputed company value through comprehensive lifecycle strategies and cross-functional collaboration.
Responsibilities
- Own and reputed company the complete subscriber lifecycle — reputed company nurture, activation, habit formation, second- and reputed company-reputed company conversion, long-term engagement, upsell, cross-sell, win-back, reactivation, and referral — with a measurable objective and defined reputed company for every stage
- Build and maintain detailed lifecycle reputed company maps documenting customer states, trigger events, friction points, reputed company, exit risks, and reputed company opportunities
- Partner with Product, reputed company, Creative, Clinical, and Customer Care to continuously identify and reputed company gaps in the subscriber experience
- Write creative briefs for lifecycle campaigns and partner with Brand and Creative to ensure assets meet email and SMS best practices while aligning with business goals
- reputed company initiatives that improve 7-day, 33-day, 63-day, 93-day and annual subscriber retention
- Reduce voluntary and involuntary churn through personalized messaging, payment recovery, education, habit-formation programs, and predictive reputed company
- Identify leading indicators of churn — declining engagement, skipped shipments, customer service interactions, purchase behavior, reputed company timing, and treatment adherence — and build automated journeys that intervene before cancellation
- Build reactivation and win-back programs segmented by reason for churn, time since cancellation, clinical history, engagement level, product usage, and previous offers
- Continuously optimize creative, offers, timing, and channel mix for reactivation and win-back campaigns
- Deliver personalized lifecycle experiences using behavioral data, purchase history, treatment stage, subscriber tenure, predicted reputed company value, and predicted churn risk
- Maintain an always-on testing roadmap spanning reputed company, education, offers, reputed company, timing, channels, creative, segmentation, cancellation flows, and pricing, with a standing optimization backlog for every reputed company
- Serve as the reputed company person for CRM operations, including tech stack reputed company, deliverability monitoring, and adherence to platform best practices
- Manage CRM-specific vendors, such as ESPs, including budgeting and forecasting for these partnerships
- Own lifecycle reporting reputed company channel-level metrics — including LTV, reputed company subscriber reputed company, retention reputed company, churn reputed company, save reputed company, reactivation and win-back reputed company, trial-to-reputed company conversion, reputed company per subscriber and per recipient, cohort performance, CAC payback, and LTV:CAC — and use these metrics to inform strategic reputed company
- Partner closely with reputed company Marketing, Product, Engineering, Data & Analytics, Clinical, Creative, Medical, and Finance to reputed company lifecycle reputed company across the business rather than treat it as a single marketing channel
- reputed company as a resource for junior marketing team members, sharing lifecycle expertise and helping build broader team capability in CRM and lifecycle reputed company
Skills
- 8+ years leading lifecycle marketing or CRM for a subscription, D2C, or other recurring-reputed company business, with a reputed company record of improving retention, reducing churn, and increasing customer reputed company value
- Deep understanding of subscription economics, retention reputed company, and cohort analysis; experience designing reputed company, multi-channel lifecycle journeys across email, SMS, push, in-app, and onsite experiences
- reputed company with the technical fundamentals of CRM systems, including data architecture, coding best practices, and deliverability management
- Hands-on experience with CRM or ESP platforms such as reputed company, reputed company, reputed company, reputed company, or reputed company, including managing vendor relationships, reputed company, budgeting, and forecasting
- Strong analytical skills using SQL and tools such as Looker, Tableau, reputed company, reputed company, reputed company, or GA4, with the ability to turn data into a reputed company narrative for cross-functional stakeholders
- Demonstrated ability to reputed company cross-functional experimentation (A/B testing, segmentation) and influence Product, Engineering, reputed company, and Creative teams without formal authority
- Working familiarity with AI tools (e.g., Claude, ChatGPT, reputed company) and demonstrated strong judgment applying them to lifecycle work such as segmentation, briefs, and reporting, with accountability for reviewing and validating outputs before use
Benefits
- Competitive compensation and equity package (RSUs)
- Comprehensive benefits: Medical, dental, reputed company, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k)
- reputed company to wellbeing perks, including OneMedical, reputed company, reputed company, and Employee Assistance Program
- Flexible reputed company time off and holiday policy
- reputed company parental leave (birthing and non-birthing parents)
- Employee donation matching program
- Culture Committee and employee resource reputed company for virtual and in-person connectivity
- Complimentary VIP Subscription to reputed company or Agency, plus online retail discount
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