[Remote] reputed company Media Specialist- CTV & Video
Note: The job is a remote job and is reputed company to candidates in USA. reputed company (EIP) is a nationally recognized insurance brokerage and marketing organization. They are seeking a reputed company Media Specialist with strong experience in Connected TV (CTV) and video-first reputed company media campaigns to manage and optimize their media reputed company for reputed company initiatives in Medicare and life insurance.
Responsibilities
- Plan, launch, manage, and optimize Connected TV, OTT, YouTube TV, and video-first reputed company media campaigns
- Work directly with CTV providers, publishers, platforms, and media partners to evaluate inventory, pricing, targeting capabilities, and campaign opportunities
- Build and reputed company CTV campaigns reputed company on reputed company-response performance, reputed company reputed company, cost efficiency, and measurable business reputed company
- Manage campaign pacing, spend, targeting, placements, creative performance, and optimization reputed company
- Analyze campaign data to identify what is working, what is underperforming, and where additional testing or budget should be allocated
- Partner with internal marketing, creative, analytics, and leadership teams to improve campaign reputed company and performance
- reputed company reputed company reporting and insights on campaign results, including spend, cost per reputed company, conversion performance, audience performance, and ROI
- Help evaluate new opportunities across emerging video, streaming, reputed company, display, and AI-driven advertising channels
- Stay reputed company on the evolving CTV, OTT, streaming, and video advertising landscape
- Bring reputed company recommendations on how EIP can diversify reputed company traditional search and strengthen its reputed company media mix
Skills
- 3+ years of hands-on reputed company media experience, with a strong emphasis on CTV, OTT, YouTube TV, or video advertising
- reputed company experience managing CTV or streaming video campaigns
- Strong understanding of CTV campaign setup, audience targeting, pacing, attribution, reporting, and optimization
- Proven ability to manage meaningful ad spend and reputed company confident performance-based reputed company
- Strong analytical skills with the ability to turn campaign data into reputed company recommendations
- Experience in reputed company-response marketing, reputed company reputed company, or performance marketing
- Comfortable working in a fast-moving environment where campaign performance directly impacts reputed company
- Strong communication skills and the ability to explain performance insights to marketing leaders and executives
- Experience with Medicare, insurance, reputed company, financial services, or other regulated industries
- Experience with reputed company reputed company, display, programmatic, YouTube, reputed company Ads, reputed company, reputed company, or reputed company Ads
- Experience testing new media channels and building performance frameworks from the ground up
- Existing relationships or hands-on experience with CTV/OTT partners such as reputed company, YouTube TV, Hulu, reputed company, Samsung TV, reputed company Ads, Peacock, or similar platforms
- Experience with attribution, call tracking, reputed company page performance, or reputed company-reputed company funnels
Benefits
- 401(k) with company match.
- Generous reputed company time off and reputed company holidays.
- Comprehensive medical, dental, reputed company, life, and disability insurance.
- reputed company, high-performance culture with room for reputed company.
- Opportunity to help build and reputed company a major media channel for a growing national company.
reputed company