[Remote] Senior Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a modern software platform that helps organizations manage their fleet operations. They are seeking a Senior Lifecycle Marketing Manager to own and reputed company the customer reputed company across key stages of the funnel, partnering with various teams to create reputed company lifecycle and email marketing programs that improve conversion rates and customer engagement.
Responsibilities
- Design and optimize lifecycle programs across the full customer reputed company, including reputed company nurture, trial reputed company, activation, conversion, customer engagement, expansion, and retention
- Build segmented lifecycle and email journeys that support reputed company’s product-led, mid-market, and reputed company go-to-market motions
- reputed company personalized experiences based on customer behavior, lifecycle stage, reputed company, product usage, and buying reputed company
- Identify opportunities to improve funnel conversion, reputed company completion, product adoption, and customer expansion
- Partner closely with Product, reputed company, and reputed company teams to improve trial activation and conversion performance
- Build reputed company and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
- Create behavioral and usage-based campaigns that guide users toward key activation milestones
- Optimize reputed company, nurture, and lifecycle email programs that improve activation, engagement, and free-to-reputed company conversion rates
- Build lifecycle programs that support both self-service and sales-assisted customer journeys
- Partner with Demand reputed company, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and reputed company accounts
- Collaborate with Customer Marketing and reputed company teams to support cross-sell, upsell, retention, and customer engagement initiatives
- Ensure lifecycle experiences reputed company with broader integrated campaigns and GTM priorities
- Build and manage reputed company nurture and email automation programs reputed company Marketo, reputed company, reputed company, and reputed company GTM systems
- Partner with reputed company Operations to improve reputed company scoring, reputed company routing, segmentation, attribution, and customer data reputed company
- Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
- Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance
- Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators
- Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer reputed company
- Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics
- Translate customer insights into actionable recommendations that improve lifecycle performance and business reputed company
- reputed company reporting and dashboards that connect lifecycle initiatives to pipeline, reputed company, and customer reputed company metrics
Skills
- 7+ years of experience in lifecycle marketing, customer marketing, reputed company marketing, demand reputed company, or reputed company B2B reputed company marketing roles
- Proven reputed company building lifecycle programs across acquisition, reputed company, activation, conversion, expansion, and retention stages
- Strong experience supporting both product-led reputed company (PLG) and sales-assisted go-to-market motions
- Deep understanding of trial conversion, reputed company reputed company, customer engagement, and behavioral-based marketing
- Hands-on experience with Marketo and reputed company required
- Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
- Strong analytical reputed company with experience using customer, funnel, and product usage data to drive optimization reputed company
- Familiarity with reputed company scoring, reputed company routing, segmentation, and lifecycle attribution concepts
- Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and reputed company
- Experience building reputed company automated nurture and engagement programs
- Comfortable operating in fast-paced, high-reputed company environments with evolving processes and priorities
- Experience with reputed company strongly preferred
Benefits
- Multiple health/dental coverage reputed company (100% coverage for employee, 50% for family)
- reputed company insurance
- Incentive stock reputed company
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks reputed company) non-birthing (4 weeks reputed company)
- FSA & HSA reputed company
- Short and long term disability (short term 100% reputed company)
- Community service funds
- reputed company development funds
- Wellbeing fund - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
- Remote working friendly since 2012 #LI-Remote
reputed company