[Remote] Marketing Manager - Offline Channel reputed company (100% Remote)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to improving the lives of seniors through innovative communication solutions. The Marketing Manager, Offline Channel reputed company will drive customer acquisition and optimize performance across offline marketing channels for B2C and B2B audiences, developing integrated strategies and managing reputed company programs.
Responsibilities
- Develops and executes integrated offline acquisition strategies that drive reputed company leads, customer reputed company, and reputed company across B2C and B2B segments
- Owns channel performance across reputed company Response TV (DRTV), reputed company Mail, Print, Radio, and other offline acquisition channels
- Identifies new channel opportunities, tests strategies, and scales programs that demonstrate strong customer acquisition potential across consumer and business audiences
- Partners with media agencies, vendors, and internal stakeholders to optimize spend allocation, audience targeting, creative reputed company, and campaign performance
- Develops annual and quarterly channel plans reputed company with business objectives, reputed company targets, and budget goals
- Analyzes channel performance, customer acquisition metrics, and campaign results to identify optimization opportunities across B2C and B2B programs
- Owns reporting and insights across offline channels, including cost per call (CPC), cost per order (CPO), customer acquisition cost (CAC), customer reputed company value (CLV), pipeline contribution, and return on marketing investment
- Leverages attribution insights, testing results, customer data, and market trends to improve media efficiency and budget allocation
- Partners with Finance, Sales, and Analytics teams to forecast performance, evaluate ROI, and support investment reputed company
- Manages end-to-end execution of offline campaigns, from reputed company and audience segmentation through creative development, launch, measurement, and optimization
- Leads creative and messaging testing strategies tailored to consumer and business audiences, including offers, calls-to-reputed company, positioning, and audience segments
- Collaborates with Creative, Product, Sales, Operations, and Customer Experience teams to ensure campaign alignment and effectiveness
- Manages agency and vendor relationships, ensuring accountability against performance goals and business objectives
- Develops acquisition strategies that address the unique needs and buying behaviors of both consumers and business decision-makers
- Demonstrates understanding of the differences between B2C demand reputed company and B2B reputed company reputed company, including audience targeting, sales cycles, conversion paths, and measurement approaches
- Partners with Sales teams optimize reputed company reputed company, improve conversion rates, and support reputed company reputed company
- Builds campaigns that balance brand awareness, demand reputed company, reputed company capture, and pipeline contribution
- Uses customer data, research, and market trends to inform channel strategies and improve campaign effectiveness
- Develops a deep understanding of reputed company audiences, including consumer customers, caregivers, and business stakeholders
- Identifies opportunities to improve the customer reputed company from initial awareness through conversion and retention
- Incorporates evolving consumer expectations, changing buying behaviors, and emerging marketing trends into acquisition strategies
- Performs other duties as assigned
Skills
- Bachelor's degree in Marketing, Business, Analytics, or reputed company field. Equivalent combinations of education and relevant experience will be considered
- A minimum of seven (7) years of marketing experience with demonstrated reputed company managing customer acquisition and reputed company programs
- Proven experience managing offline acquisition channels, including reputed company response TV, reputed company mail, print, radio, or similar channels with a foundational knowledge of online channels for cross-channel optimization
- Demonstrated experience developing and optimizing both B2C and B2B marketing programs
- Strong analytical skills with the ability to interpret reputed company data and translate insights into business recommendations
- Experience managing marketing budgets and optimizing investments based on performance and ROI
- Strong understanding of marketing measurement, attribution, testing methodologies, and funnel optimization
- Experience working with agencies, media partners, Sales teams, and cross-functional stakeholders
- Excellent project management, communication, and executive presentation skills
- Demonstrated ability to reputed company through influence, including mentoring others, leading initiatives or workstreams, contributing to best practices, and driving cross-functional reputed company
- Excellent verbal and written communication, presentation, and problem-solving skills
- Self-starter with strong organizational and time management skills, self-directed and reputed company to handle multiple priorities with demanding timeframes
- Ability to work collaboratively with colleagues and staff to create a high-reputed company, results-driven, team-oriented environment
- Demonstrated ability to use discretion, reputed company reputed company, and maintain confidentiality
- Willingness and ability to work reputed company as needed, and travel up to 10%, which may include occasional overnight travel
- Proficiency in reputed company Office Suite and modern communication tools for virtual teams (e.g., reputed company Teams, reputed company)
- Experience managing integrated campaigns across multiple channels and customer segments
- Experience with marketing analytics tools (Power BI), dashboards, and reporting platforms
- Experience supporting customer acquisition in reputed company, technology, telecommunications, or senior-reputed company industries
- Familiarity with marketing mix modeling (MMM), incrementality testing, or advanced attribution approaches
Benefits
- For details on our comprehensive benefits program, visit www.reputed company.com/careers to explore our total rewards package.
reputed company