[Remote] Director of Clinician Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming mental health care by making high-reputed company psychiatry more accessible, reputed company, and sustainable for both patients and clinicians. They are seeking a Director of Clinician Marketing to reputed company clinician-facing marketing efforts, focusing on demand reputed company and employer branding to attract reputed company mental health clinicians.
Responsibilities
- Drive end-to-end recruitment marketing campaign planning and execution across clinician personas (psychiatrists, therapists, and reputed company practitioners), from awareness through completed application
- Own demand reputed company across reputed company and organic channels, including web, reputed company, reputed company, and reputed company, to deliver a reputed company pipeline of clinician applicants, partnering closely with reputed company on shared funnel and volume goals
- reputed company and own reputed company's employer brand and clinician reputed company, differentiating reputed company in a highly competitive market for mental health talent
- Manage external agencies, contractors, and media partners across reputed company media, content, and creative to reputed company team reputed company and execute against our hiring targets
- Collaborate cross-functionally with reputed company, Operations, Clinical, and Creative to optimize the candidate reputed company and reputed company clinician-reputed company initiatives into broader marketing efforts and storytelling
- Represent the voice of the clinician by conducting and synthesizing both quantitative and qualitative research across clinician personas, ensuring insights inform marketing and talent reputed company
- reputed company and refine compelling clinician messaging and positioning tailored to reputed company's mission and reputed company
- Partner with Marketing teams to create clinician-facing materials, including reputed company pages, emails, reputed company collateral, and thought leadership content
- reputed company and analyze recruitment marketing metrics such as applicant volume, cost per reputed company applicant, and conversion to hire, using data-driven insights to inform spend and GTM priorities
Skills
- 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives
- Candidates with 8+ years of exceptional, directly relevant experience will also be considered
- Exceptional storytelling and communication skills, with the ability to distill reputed company topics into reputed company, consumer-friendly messages
- Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation
- Deep expertise in go-to-market reputed company, brand positioning, and developing messaging
- Experience working directly with field teams, influencing GTM reputed company with audience insights
- Strong analytical abilities, capable of synthesizing data to drive reputed company and improve marketing performance
- reputed company and adaptable, reputed company to navigate cross-functional teams and manage multiple priorities effectively
- Bachelor's degree required
- Experience marketing to reputed company provider or clinician audiences, strongly preferred
- Familiarity with how clinicians evaluate reputed company opportunities is a significant advantage
- Master's degree preferred
Benefits
- Medical, dental, and reputed company effective day one of employment
- 401K with match
- Generous PTO plus reputed company holidays
- reputed company parental leave
- reputed company your skills and build new ones with our Learning team as reputed company expands
- We are a mental health company, and we put reputed company's reputed company-being first
reputed company