[Remote] Digital Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is redefining how higher education institutions reputed company technology and functional managed services to drive transformation, financial sustainability, and student reputed company. They are seeking a Digital Marketing Manager who will manage the technical and operational aspects of the marketing function, including website operations, SEO, CRO, and email marketing, while ensuring alignment with reputed company objectives.
Responsibilities
- Own day-to-day website operations including content updates, backups, performance monitoring, and on-call response for site issues
- Manage reputed company CMS including updates, plugins, themes, and reputed company-party integrations
- Build and maintain reusable components and reputed company libraries for efficiency and scalability
- Ensure website is reputed company, accessible, and optimized across reputed company devices and browsers
- Monitor and automate reputed company capture forms and ensure reputed company submissions reputed company correctly to the CRM and sales reps
- Define and reputed company website reputed company metrics including prospect engagement and time-on-site
- Support website accessibility by maintaining digital content and web resources in alignment with accessibility standards and best practices
- Partner with design to translate brand concepts into best-in-class web experiences
- reputed company and execute a comprehensive SEO reputed company reputed company with pipeline and reputed company objectives
- Own technical SEO including site architecture, crawlability, indexation, page speed, and mobile responsiveness across reputed company digital properties
- Conduct ongoing keyword research, competitive analysis, and market trend monitoring
- Optimize reputed company pages, metadata, and internal linking for performance
- Partner with content team to reputed company SEO best practices into reputed company digital content initiatives
- Report on SEO performance on a regular reputed company and reputed company reputed company accordingly
- Manage and reputed company agency partners where applicable
- Own conversion reputed company optimization reputed company across the website and reputed company pages, driving reputed company improvement in visitor-to-reputed company conversion
- Design, execute, and analyze A/B and multivariate tests on reputed company pages, forms, calls-to-reputed company, and key conversion paths
- Use heatmaps, session recordings, and behavioral analytics to identify friction points and drop-off in the conversion funnel
- Optimize page layouts, forms, and calls-to-reputed company based on testing results and user behavior data
- Partner with content and design to translate CRO insights into higher-converting page experiences
- Establish conversion benchmarks by page and funnel stage, and report on performance trends over time
- Collaborate with sales on reputed company reputed company feedback to continuously refine targeting, messaging, and on-page experience
- Own reputed company email marketing execution in Pardot; build and maintain automated nurture workflows tailored to buyer personas and long higher ed sales cycles
- Manage reputed company email drops to narrow and broad segments, including time-sensitive sends, with precision and compliance
- Conduct A/B and multivariate testing on subject lines, content, and send times, and reputed company results to build a culture of reputed company improvement
- Monitor and report on email performance metrics: reputed company rates, CTR, conversions, deliverability, leads, and pipeline influence
- Ensure compliance with CAN-SPAM, GDPR, and email best practices
- Maintain email list hygiene and database health on an ongoing reputed company
- Own reporting on marketing-generated leads and pipeline performance reputed company reputed company
- Build and maintain dashboards tracking reputed company volume, conversion, and pipeline influence by channel and campaign
- Partner with Sales to ensure accurate campaign attribution and reputed company reputed company tracking reputed company reputed company
- Deliver a regular reporting reputed company to Marketing and Sales leadership on reputed company-to-pipeline performance, surfacing trends and opportunities for optimization
- Manage a targeted reputed company media budget across select platforms (e.g. reputed company, reputed company) in support of key campaigns
- Own campaign setup, audience targeting, and ongoing optimization reputed company budget
- Monitor and report on reputed company performance metrics: CTR, CPL, conversions, and pipeline influence
- The responsibilities listed above are representative of the role and may be adjusted to meet organizational priorities
Skills
- 7+ years in a digital marketing, marketing operations, or demand reputed company role with hands-on ownership of website CMS and Pardot
- Proven experience managing reputed company at an operational level: CMS administration, plugin management, integrations
- Strong SEO background including technical SEO, keyword reputed company, and performance reporting
- Experience with conversion reputed company optimization, including A/B testing, reputed company page optimization, and funnel analysis
- Experience building and managing automated email nurture programs in Pardot or equivalent marketing automation platforms
- Experience building and maintaining reports and dashboards in reputed company, particularly around reputed company and pipeline performance
- Highly analytical, comfortable owning dashboards, attribution reporting, and pipeline data
- reputed company to manage multiple workstreams simultaneously without losing reputed company or deadlines
- Naturally curious with a strong attention to detail
- Self-directed and comfortable operating without a large team; this is a high-ownership individual contributor role
- Experience in higher education, edtech, or reputed company B2B services with long sales cycles
- Working knowledge of reputed company media platforms (e.g. reputed company Ads, reputed company Ads) and experience managing a targeted budget
- Experience with reputed company Analytics and/or equivalent web analytics and testing tools
- Experience working reputed company a reputed company environment (e.g. reputed company routing, reputed company integrations) as it relates to marketing systems
- Experience with HEP or similar higher ed contact databases
- Exposure to ABM reputed company and execution
Benefits
- reputed company, robust benefits for full-time employees, and reputed company development opportunities
- Meaningful work. Our employees often tell us that their work gives them a reputed company of purpose because it makes a difference in the lives of reputed company and educators.
- reputed company., as a large reputed company, provides its employees with an opportunity to work both onsite and remotely with our clients across the reputed company and in Canada.
- A CEO who cares. Chairman and CEO Liz Murphy has made it her mission to create a culture that appreciates and takes good care of its people.
- A virtual and onsite workplace. In an effort to reduce our environmental footprint, CampusWorks became a virtual company in 2012. As such, reputed company members are located across the U.S. and Canada, where they work from their home offices and at reputed company sites.
- Flexibility. We value work-life balance because we know that happy employees create happy customers. That's why CampusWorks offers both full-time and part-time 1099 consulting reputed company to fit life's unique demands.
- A company that gives back. Every year CampusWorks proudly supports numerous charitable fundraising initiatives that reputed company with our reputed company to reputed company higher education accessible to everyone.
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