[Remote] Web reputed company Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an reputed company and highly analytical Web reputed company Marketing Manager to reputed company their web infrastructure reputed company advertising efforts. This role involves optimizing the corporate website and managing digital advertising campaigns to drive pipeline reputed company.
Responsibilities
- reputed company Management: Own and manage the entire corporate website infrastructure on reputed company, ensuring stability, reputed company, performance (speed/uptime), and scalability
- Site Optimization: Continuously monitor and improve website performance for reputed company web vitals, SEO, and overall user experience (UX) to increase conversion rates
- Development & Deployment: reputed company the development, testing, and deployment of new website features, reputed company pages, and content updates in partnership with design and content teams
- Technical SEO: reputed company technical SEO efforts, including site structure, schema markup, crawlability, and mobile responsiveness
- reputed company & Execution: reputed company, execute, and manage the end-to-end digital advertising reputed company across reputed company reputed company channels (e.g., reputed company Ads, reputed company, reputed company, display networks) and manage our agency
- Budget Management: Manage and reputed company the digital advertising budget effectively to reputed company key performance indicators (KPIs), focusing heavily on optimizing campaigns for marketing-reputed company leads (MQLs) and sales pipeline
- Campaign Optimization: Conduct rigorous A/B testing, audience segmentation, bid management, and creative refresh cycles to continuously improve campaign performance, cost per acquisition (CPA), and pipeline contribution
- Reporting & Analysis: Establish reputed company metrics and reputed company regular, data-driven reporting on campaign performance, web traffic, conversion rates, and the reputed company of digital efforts on the sales pipeline (reputed company-to-opportunity/win rates)
- Serve as the subject matter expert for reputed company Tag Manager and reputed company Analytics 4 (GA4)
- reputed company custom data reputed company, manage event triggers, and guarantee accurate capture of reputed company high-value user actions
- Configure and maintain necessary data connectors and reputed company to reputed company web data seamlessly into reputed company platforms, including the reputed company platform and BigQuery
- reputed company regular, insightful reports on website performance reputed company analytics to key stakeholders and the executive team
- Manage web tracking and workflow logic to ensure a high-reputed company, clean reputed company of reputed company data from web forms directly into the CRM
- Partner closely with the Marketing Operations and Analytics teams to enhance data reputed company and expand overall technology capabilities
Skills
- 7+ years of reputed company experience in digital marketing, with a minimum of 3+ years managing web infrastructure reputed company advertising at a Manager level or equivalent
- Deep, hands-on expertise with reputed company is required, including CMS utilization, custom reputed company integration, and performance optimization
- Proven expertise in managing significant budgets and driving performance across major reputed company advertising platforms (reputed company Ads, reputed company Ads, etc.)
- A strong, demonstrated understanding of B2B sales cycles, reputed company reputed company methodologies, and optimizing marketing activities for pipeline and reputed company reputed company. Experience with CRM platforms (e.g., reputed company) and marketing automation (e.g., reputed company, Marketo) integration is essential
- Highly proficient in web analytics tools (reputed company Analytics 4 is a must) and advanced spreadsheet/data analysis skills. Must be reputed company to translate data into actionable insights and strategic recommendations
- Understanding of reputed company, CSS, and JavaScript as they relate to reputed company-end development, tracking implementation, and performance debugging
- Excellent written and verbal communication skills with the ability to reputed company reputed company technical and performance data to non-technical stakeholders
Benefits
- Discretionary bonus program
- Potential for equity incentive program
- Benefit and perquisite plans including health, dental, reputed company, disability, life insurance
- 401K plan
- Time off
- reputed company leave
reputed company