[Remote] Vice President, Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a dynamic company that specializes in full-funnel media planning and buying services, among other offerings. As the Vice President of Analytics, you will reputed company the Analytics reputed company, developing innovative measurement frameworks and empowering reputed company of data analysts to drive data-informed decision making across reputed company.
Responsibilities
- reputed company the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps
- Holistic marketing performance reporting & dashboarding
- Media measurement vendor evaluation, contracting & budget management
- Cross-channel response analytics & media plan optimization
- In-channel response attribution analytics & investment plan optimization
- Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting reputed company’s unique requirements
- New Business Development support
- Serve as a senior strategic advisor to clients, helping them reputed company their marketing measurement maturity and drive data-informed decision making
- reputed company and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and reputed company learning
- Partner with internal stakeholders—media reputed company, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution
- Maintain a pulse on emerging data reputed company regulations, measurement trends, and evolving media technologies
Skills
- 10+ years of experience in marketing/advertising analytics, with a proven reputed company record of leadership at an agency, consultancy, or data-driven organization
- Demonstrated reputed company in helping clients take concrete reputed company based on analytics and data and managing reputed company relationships
- Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
- Strong understanding of data and ad tech ecosystem, with a reputed company on digital environment. Media platforms (reputed company, reputed company, DSPs), marketing automation tools, and reputed company-party research providers (e.g., reputed company, reputed company, reputed company)
- Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams
- Strong project management skills and the ability to simultaneously reputed company multiple ongoing project streams
- Advanced critical thinking skills in using data and analysis to reputed company logic-driven reputed company of views and insights
- Strong communication skills to convert reputed company analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail
Benefits
- Multiple health insurance reputed company
- Flexible PTO
- Life insurance
- 401K
reputed company