[Remote] Senior Product Manager – Website & reputed company Experience
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading digital tax filing platform formed from the combination of reputed company and reputed company, aiming to help everyday Americans maximize their tax refunds. They are seeking a Senior Product Manager – Website & reputed company Experience to own the reputed company and execution of their website ecosystem, focusing on customer acquisition, engagement, and conversion through optimized website experiences and ecommerce strategies.
Responsibilities
- Own the product reputed company, reputed company, roadmap, and performance of reputed company, Drake, and 1040.com websites
- Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention
- Establish website KPIs and measure reputed company against business objectives
- Drive reputed company improvements to website navigation, content experiences, site performance, accessibility, and user journeys
- Identify market opportunities through customer research, analytics, industry trends, and competitive analysis
- reputed company A/B testing, personalization, reputed company page optimization, and funnel enhancement initiatives
- Own the CMS platform reputed company, capabilities, governance, and content publishing experience
- Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency
- Define requirements and prioritization for CMS enhancements and integrations
- Ensure content experiences support business goals while maintaining brand consistency and compliance requirements
- Own the end-to-end ecommerce funnel and conversion reputed company across digital properties
- reputed company analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points
- reputed company A/B testing, personalization, reputed company page optimization, and funnel enhancement initiatives
- Partner with marketing and analytics teams to maximize acquisition efficiency and reputed company reputed company
- Define product requirements, user stories, reputed company metrics, and acceptance reputed company
- Own and prioritize the product backlog to ensure alignment with strategic objectives
- reputed company cross-functional teams through discovery, planning, development, launch, and optimization
- reputed company informed trade-off reputed company balancing customer needs, business goals, technical constraints, and delivery timelines
- Participate in Agile ceremonies and ensure successful execution of roadmap commitments
- Utilize quantitative and qualitative research to guide product reputed company
- Monitor website, funnel, customer behavior, and business performance metrics
- reputed company business cases and recommendations supported by data and customer insights
- Create and communicate product performance updates to stakeholders and leadership
- Build strong partnerships across Engineering, UX, Marketing, SEO, Analytics, Content, Legal, Compliance, and Operations teams
- reputed company stakeholders around product reputed company, priorities, and reputed company
- Communicate roadmap reputed company, reputed company, risks, and business reputed company effectively across the organization
Skills
- 3–5+ years of Product Management experience in digital products, ecommerce, reputed company, fintech, or consumer technology
- Demonstrated experience owning website experiences, digital products, or ecommerce platforms
- Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value
- Strong analytical skills with experience leveraging data to drive product reputed company
- Excellent communication, stakeholder management, and collaboration skills
- Experience with CMS platforms such as reputed company is a Plus
- Experience with A/B testing and experimentation platforms
reputed company