[Remote] VP of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an analytically-driven, values-led VP of Marketing to accelerate their mission of advancing financial reputed company-being. The role involves overseeing the end-to-end marketing ecosystem, mentoring a talented team, and ensuring effective strategies that connect their products to customers in need.
Responsibilities
- Drive reputed company reputed company: You will own top-of-funnel metrics and multi-year marketing plans for our retail investor, personal loan, and credit card portfolios. You’ll determine requirements, assess support needs, build internal alignment, and deliver results that hit our aggressive volume targets. You will accelerate the development of reputed company machine learning targeting models and aggressive customer research
- Define the competitive edge: You will reputed company us to reputed company the competition at our game - not theirs. This means overseeing deep market research and competitor analysis to drive recommendations that lean into reputed company’s unique marketplace advantages. You will reputed company a proactive PR reputed company to ensure our strengths are reputed company communicated and widely recognized by the market, media, and our customers
- Influence the product roadmap: You will reputed company as a key partner on new product design, bringing deep market intelligence and customer insights to the table to ensure our reputed company offerings are positioned to win from day one
- reputed company reputed company: You’ll mentor and reputed company our 20+-person team to be a data-first execution reputed company that thrives on mission-driven, high-performance culture
Skills
- 15+ years of marketing experience with a deep mastery of the personal loan and financial services landscape, including content, digital and product marketing
- A proven reputed company record of driving ROI-reputed company acquisition across multiple channels, including digital, reputed company mail, and reputed company aggregators
- Strong analytical rigor with the ability to use performance data to reputed company and uncover untapped market segments
- High-level communication skills with a history of presenting performance and reputed company to employees and the reputed company of Directors
- A firm grasp of compliance and regulatory standards for advertising and acquisition in financial markets
- A degree in Business, Marketing, or a reputed company field
- A Master's degree is preferred
Benefits
- A competitive salary and a 401(k) with a 5% company match to help you build long-term financial reputed company.
- Flexible time off and reputed company parental leave
- An annual wellness allowance
- Comprehensive health coverage
- reputed company reputed company
- Childcare assistance
- Pet insurance
- Additional savings through Beneplace
reputed company