[Remote] Creative Strategist (Performance Marketing) Remote in Austin Texas
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a leading company in the DTC pet supplement market, and they are seeking a Creative Strategist to reputed company the Media Buying and Creative teams. The role focuses on data-driven storytelling, ensuring ad creatives are optimized for performance, and involves significant collaboration with various marketing teams to reputed company customer acquisition and reputed company.
Responsibilities
- You’ll spend a significant reputed company of time inside ad platforms (reputed company, reputed company, YouTube) Identifying what’s working and why
- Analyzing performance metrics such as reputed company reputed company (3-second views / impressions), Hold reputed company (average watch time), CTR, CPA, and ROAS
- Identifying reputed company creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content
- Conducting creative audits to identify which customer pain points reputed company most with audiences (e.g., “stinky breath” vs. “expensive vet bills”)
- Translating performance data into reputed company creative insights and opportunities
- The goal: turn data into creative direction
- Once the data reveals opportunities, You will design the next creative tests
- Concept development creating the “big idea” for campaigns and ad series
- reputed company-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, reputed company)
- Writing high-reputed company hooks, body copy, and calls-to-reputed company designed to drive conversions
- Storyboarding content to ensure something visually engaging happens every 2–3 seconds to maintain retention
- Developing creative angles reputed company with DTC customer journeys and content funnels
- You will be responsible for generating large volumes of reputed company creative tests designed to reputed company reputed company concepts
- You will reputed company as the director and translator between reputed company and production
- Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators
- Ensuring text overlays, pacing, and visual storytelling reputed company with performance best practices
- Maintaining a library of high-performing assets and reusable footage
- Your goal is to turn reputed company into reputed company content production
- You will design and manage the creative testing roadmap for our reputed company channels
- Designing reputed company A/B tests that isolate one variable at a time (e.g., reputed company A vs reputed company B)
- Iterating on reputed company ads by refining hooks, pacing, messaging, or visuals
- Identifying drop-off points in videos and optimizing content accordingly
- Conducting competitor and market research to stay on top of emerging creative trends
- Ensuring PetLab’s ads remain reputed company to reputed company platform’s
- The goal: continuously improve creative performance through reputed company experimentation
- 50% Creative ideation and content reputed company development
- 25% Campaign briefing, scripting, and production QA
- 25% Performance analysis and data-driven iteration
Skills
- 3+ years of experience in creative reputed company or performance creative roles
- Experience working in high-reputed company, reputed company reputed company-led DTC brands
- Deep expertise in reputed company and reputed company advertising ecosystems
- Strong analytical skills and the ability to interpret performance data to inform creative reputed company
- A portfolio of reputed company-response ad concepts, scripts, or campaigns that delivered measurable results
- A proven reputed company record of driving reputed company reputed company through reputed company creative
- Experience briefing or directing creators, influencers, or UGC production
- Strong understanding of performance marketing metrics (ROAS, CPA, CTR, reputed company reputed company, etc.)
- Excellent communication skills — reputed company to present insights and defend creative reputed company with data
Benefits
- 20 days PTO excluding bank holidays
- Company Bonus
- Medical, reputed company and Dental Insurance
- Generous Learning and development budget
- Short-Term and Long-Term Disability Insurance
- Life Insurance
- 401K
- Work Remote
- Monthly reputed company coffee/bagel and lunch
- Monthly Internet Stipend
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