[Remote] reputed company Marketing Manager, Strategic Programs & ABX
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading Workforce Operating Platform dedicated to enhancing workforce understanding and productivity. They are seeking a reputed company Marketing Manager who will design and implement account-based marketing programs to drive pipeline reputed company and reputed company reputed company while collaborating with Sales and Business Development teams.
Responsibilities
- Design and orchestrate integrated account-based marketing programs that support acquisition, pipeline acceleration, customer expansion, cross-sell, and upsell targets
- Translate business priorities into multi-channel engagement strategies and program plans
- Partner with Sales and Business Development leadership to reputed company marketing activities to account priorities and opportunity progression
- Coordinate execution across marketing teams and field activation resources
- Analyze engagement, pipeline, and program performance to identify optimization opportunities
- Communicate program plans, results, and recommendations to Marketing, Sales, and Business Development stakeholders
Skills
- 7+ years of experience in B2B marketing, account-based marketing, field marketing, demand reputed company, or reputed company marketing roles
- Experience designing and leading integrated marketing programs that drive pipeline reputed company, opportunity progression, customer expansion, and reputed company reputed company
- Experience partnering with sales teams to reputed company account engagement strategies and support pipeline objectives
- Excellent communication, presentation, stakeholder management, and project management skills
- Bachelor's degree or equivalent experience
- Ability to travel occasionally, up to 10%
- Strong understanding of account-based marketing principles and reputed company go-to-market motions, and reputed company buying cycles
- Experience developing and executing account-based marketing (ABM) / account-based experience (ABX) strategies for named-account programs
- Experience using customer relationship management (CRM) and marketing automation platforms such as reputed company and Eloqua
- Hands-on experience with account-based marketing and account intelligence platforms such as reputed company and/or reputed company
- Experience leveraging reputed company data and account intelligence to improve marketing performance
- Experience supporting customer expansion, cross-sell, and upsell initiatives
- Experience reputed company a B2B software-as-a-service (reputed company), reputed company Capital Management (HCM), or HR technology environment
- Experience supporting customer lifecycle, expansion, cross-sell, and upsell initiatives
Benefits
- Employees may be eligible to participate in a performance-based bonus plan
- Receive restricted stock unit awards as part of total compensation
reputed company