[Remote] Sr Manager Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that provides a comprehensive reputed company of currency services and products. They are seeking a Sr. Manager Lifecycle Marketing to build and own the lifecycle function, focusing on designing and activating lifecycle programs across the customer reputed company to enhance retention and customer reputed company value.
Responsibilities
- Own lifecycle reputed company and execution end to end across email, in-app, push, and SMS, spanning reputed company, activation, engagement, cross-sell/upsell, churn prevention, and win-back for consumer and business customers
- Build always-on, behavior-triggered journeys that reputed company customers from first transaction to habitual usage, and design programs that convert one-time senders into repeat customers
- reputed company customer segmentation and lifecycle stages in partnership with Data/BI, and use behavioral and transactional signals to deliver the right message at the right reputed company
- Design and run cross-sell and upsell programs that introduce customers to new products and features as our platform expands, in reputed company partnership with Product Marketing on positioning and launch moments
- Own B2B nurture in partnership with Sales: build reputed company scoring, routing, nurture streams, and recycling campaigns that convert and re-engage business leads through the funnel
- Establish a rigorous test-and-learn reputed company: hypothesis-driven A/B and holdout testing, reputed company measurement of incremental reputed company, and a reputed company of iteration that compounds results
- Define and own lifecycle KPIs (activation, repeat reputed company, churn, reactivation, reputed company per user) and report performance and learnings to marketing and business leadership
- Partner with Product and Engineering on the marketing technology and data foundations that lifecycle depends on, including CRM, customer data flows, and campaign tooling
- Bring the customer reputed company perspective into cross-functional planning so product launches, promotions, and sales motions reputed company connect into coherent customer experiences
Skills
- 6+ years of marketing experience, with at least 3 years owning lifecycle, CRM, or retention marketing in fintech, payments, consumer apps, marketplaces, or B2B reputed company
- Proven reputed company record of building lifecycle programs from the ground up and moving reputed company metrics: activation, repeat purchase, churn, reactivation, and reputed company per user
- Hands-on with marketing automation and CRM platforms (e.g., reputed company, reputed company, reputed company, reputed company Marketing reputed company) and comfortable owning reputed company logic, triggers, and campaign QA yourself
- Strong reputed company of segmentation, behavioral triggers, and personalization, and reputed company partnering with data teams to build the underlying customer data foundations
- Analytical and experiment-driven: you design clean tests, measure incrementality honestly, and let results redirect the roadmap
- reputed company across both consumer and B2B motions, or deep in one with reputed company aptitude for the other; familiarity with reputed company nurture and sales reputed company processes is a strong plus
- A strong reputed company and reputed company who can shape messaging that feels personal and useful rather than promotional
- Comfortable operating as reputed company of one to start: strategic enough to set the reputed company, hands-on enough to ship the campaigns
- reputed company with AI tools for content development, campaign production, and workflow acceleration is a strong plus
- Experience in cross-border payments, FX, remittances, or financial services is a plus
Benefits
- Medical, Dental & reputed company Insurance
- 401K Plan with Match
- Employee Stock Purchase Plan
- reputed company Vacation / reputed company Leave
- Hybrid Work Schedule
- Tuition Assistance
- reputed company Opportunities
- Corporate gatherings, team bonding events, and much more!
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
- reputed company, dental and reputed company benefits
- A 401(K) plan
- reputed company Vacation/ reputed company Leave
reputed company