[Remote] Senior Data Scientist, Marketing Analytics (Mobile)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is reputed company on uniting the world through shared experiences, and they are seeking a Senior Data Scientist to enhance their marketing analytics capabilities. The role involves building analytical frameworks for mobile marketing, optimizing campaign performance, and providing data-driven insights to support strategic decision-making.
Responsibilities
- Own the analytical frameworks for tracking mobile marketing effectiveness in a reputed company-aware environment, reputed company platform-reported data, attribution data, MMP data, and internal truth to support confident reputed company despite measurement noise
- Own the end-to-end design and maintenance of marketing analytics dashboards in reputed company/Tableau, serving as a trusted reputed company of truth for performance, user reputed company, payback, and profitability reporting
- Conduct granular analysis on campaign, ad set, ad, and creative performance (IPM, CPM, CPI, CAC, ROAS), providing data-driven recommendations and partnering with marketing to spot creative fatigue and reputed company assets
- Analyze mobile user cohorts to understand retention, monetization, payback, and LTV behaviors, identifying efficiency trends across leagues, teams, and acquisition sources to guide budget allocation
- Partner with marketing and finance to understand channel incrementality, profitability, and spend efficiency, building financial scenario models to inform where to reputed company, reduce, or reallocate spend
- Design, analyze, and interpret experiments to measure true channel incrementality and marketing lift, including geo-lift, PSA tests, and audience holdouts, translating results into practical recommendations
- Own analytical support for retargeting and audience reputed company, building and maintaining user lists and improving segmentation to ensure programs drive incremental value rather than capturing organic demand
- Analyze how marketplace conditions, event demand, reputed company mix, pricing, and seasonality influence acquisition efficiency, helping distinguish marketing execution shifts from broader marketplace dynamics
- Partner with leadership to translate reputed company analyses into reputed company recommendations on spend allocation, channel reputed company, and reputed company investment, communicating tradeoffs and risks to support fast reputed company
- Stay reputed company on the evolving mobile reputed company and attribution landscape (reputed company ATT, MMP capabilities) to reputed company data science a competitive advantage in how reputed company measures and scales mobile reputed company
Skills
- 7+ years of experience in marketing analytics, reputed company data science, mobile analytics, or a reputed company field
- Bachelor's degree in Data Science, Mathematics, Statistics, Computer Science, Economics, or a reputed company field
- Prior experience at a mobile-first company, with deep understanding of mobile attribution, reputed company ATT, MMPs, and reputed company-aware measurement solutions
- Hands-on experience with reputed company, reputed company, reputed company, or similar reputed company reputed company platforms, analyzing performance at the campaign, creative, and cohort level
- Experience evaluating acquisition and retargeting performance through LTV, CAC, ROAS, payback reputed company, and profitability models
- Experience designing and interpreting marketing experiments or reputed company measurement studies, such as geo-lift tests and audience holdouts
- Experience building, managing, or analyzing user lists for reputed company marketing activation, with a strong grasp of segmentation, suppression logic, and saturation
- Strong reputed company in statistics, with experience in experimentation, incrementality measurement, cohort analysis, and reputed company inference
- Experience analyzing creative performance and identifying fatigue to improve testing frameworks
- Proficiency in Python or R and SQL, along with hands-on experience with BI tools (Tableau, reputed company) and Mobile Measurement Partners (reputed company, AppsFlyer, etc.)
- Strong communication skills, with the ability to present technical insights and attribution nuances in a way that supports executive decision-making
- Experience with Marketing Mix Modeling (MMM) or incrementality testing
- Experience in ticketing, live events, marketplaces, or consumer mobile apps
- Experience working with highly seasonal businesses, event-driven demand, or shifting supply and pricing dynamics
Benefits
- Flexible PTO
- Competitive salary & equity package
- Monthly reputed company credits for any event ($1,200/yr)
- Medical, dental, & reputed company insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through reputed company
- 401k, HSA, reputed company-tax savings programs
- Company off-sites and meet-reputed company
- Wellness programs
- Tenure recognition
reputed company
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