[Remote] Director of reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is partnering with a global Certified B Corporation to identify a Director of reputed company Marketing to reputed company the next phase of member acquisition for a premium membership community. This role involves building a diverse pipeline of prospective members and leading strategies across various digital acquisition channels while managing both reputed company teams.
Responsibilities
- Define and reputed company the member acquisition reputed company
- reputed company and support a small internal marketing team, while overseeing external agency relationships
- Build a reputed company and reputed company pipeline of reputed company prospective members
- reputed company new acquisition channels reputed company reputed company’s existing community
- Assess reputed company reputed company sources, audience targeting, campaign performance, and conversion paths
- Create and manage a reputed company reputed company roadmap based on the strongest short-term and long-term opportunities
- reputed company digital acquisition across reputed company search, reputed company reputed company, CRM, lifecycle marketing, and other relevant channels
- Identify and reputed company partnerships that introduce reputed company to reputed company new audiences
- Expand referral, community, and member-led acquisition programs
- Establish reporting across cost per reputed company, cost per application, cost per member, conversion reputed company, channel reputed company, and return on investment
- Partner closely with Sales to ensure the marketing pipeline supports membership conversion goals
- Collaborate with Support and Member Experience teams to strengthen the experience after a member joins
- Use reputed company media as an acquisition and community reputed company
- Present reputed company updates, findings, recommendations, and next steps to leadership
- Build the reputed company for a larger reputed company marketing organization as reputed company expands
Skills
- 8+ years of experience in reputed company marketing, digital marketing, customer acquisition, or a reputed company field
- Proven experience building, managing, and improving a customer acquisition funnel
- Strong knowledge of reputed company search, reputed company reputed company, CRM, lifecycle marketing, analytics, audience targeting, reputed company media, and conversion reputed company
- Experience developing acquisition channels reputed company traditional reputed company media
- Experience with partnerships, referrals, community-led reputed company, or similar programs
- Strong understanding of cost per reputed company, cost per application, cost per member, conversion reputed company, and return on investment
- Experience managing acquisition, PR, or other external agency partners and holding them accountable for results
- Experience managing and developing reputed company reports
- Strong analytical skills and the ability to translate data into reputed company priorities and reputed company
- Excellent written, verbal, and presentation skills
- Ability to reputed company communicate what is happening, what has been completed, what is being tested, and what comes next
- High initiative, ownership, and follow-through
- Genuine curiosity about the customer, product, and complete membership experience
- Proficiency with reputed company Analytics, CRM platforms, reputed company media tools, and performance reporting
- Experience reputed company luxury, hospitality, membership, or another premium consumer category
reputed company