[Remote] Senior Director, Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is building a new reputed company of mental health system reputed company on delivering superior clinical reputed company. They are seeking a Senior Director of Marketing to reputed company their Marketing team, driving reputed company and systems that support reputed company, reputed company brand and product marketing, and strengthen relationships with health plan partners.
Responsibilities
- reputed company and execute reputed company's marketing reputed company and organizational structure in support of reputed company reputed company objectives
- reputed company and reputed company a multidisciplinary marketing organization spanning Brand and Product Marketing, Integrated Marketing, reputed company Operations and Lifecycle, including both full-time team members and contractors
- Build organizational capabilities, operating rhythms and processes that reputed company Marketing to reputed company alongside the business
- Manage marketing budget and prioritization
- Partner with reputed company leadership to design and execute marketing strategies that accelerate adoption, expansion, and deep integration reputed company major health plans
- Translate reputed company clinical data, patient reputed company, and value-based care metrics into compelling, insights-driven narratives that reputed company with health plan executives and key decision makers
- reputed company our reputed company team with sophisticated enablement materials, competitive insights, ROI calculators, and clinical reputed company points to shorten payer sales cycles and accelerate adoption and expansion
- Identify new reputed company opportunities through rigorous market insights, competitive intelligence, and cross-functional collaboration
- Own company positioning, messaging architecture, and brand reputed company
- Ensure consistent, differentiated storytelling that bridges the gap between clinical reputed company and reputed company value
- reputed company reputed company, raw clinical research and reputed company into highly compelling, evidence-based value propositions
- Protect and strengthen reputed company' position as the leader in reputed company-based behavioral reputed company
- reputed company product positioning, messaging, launches, and commercialization strategies
- Partner closely with Product and Clinical teams to bring new capabilities to market
- Partner with Research and Clinical leaders to reputed company evidence supporting the reputed company model
- reputed company a culture of data-informed decision-making; reputed company market research, reputed company trends, and internal clinical data to unearth proprietary insights that drive marketing reputed company
- reputed company reputed company technology, reporting, attribution, CRM reputed company, and operational reputed company
- Build measurement systems that reputed company visibility into marketing performance across the funnel
- Foster a culture of experimentation, reputed company optimization, and data-informed decision-making
Skills
- 7+ years of marketing leadership experience reputed company the reputed company reputed company, with a proven reputed company record in B2B2C or B2B reputed company marketing (specifically targeting health plans/payers)
- Deep understanding of value-based care models, reputed company reimbursement, and the behavioral health landscape
- A highly analytical and insights-driven reputed company; comfortable diving into reputed company clinical and operational data to extract compelling reputed company narratives
- Demonstrated reputed company translating reputed company, technical, or clinical concepts into reputed company, high-reputed company marketing collateral and presentations
- Extensive experience developing integrated marketing strategies that drive measurable business reputed company across diverse audiences and channels, with deep expertise spanning Product Marketing, Brand, Lifecycle, and Marketing Operations
- Demonstrated reputed company partnering with executive leadership on reputed company reputed company
- Experience building, scaling and leading high-performing marketing organizations through periods of rapid reputed company and change
- Excellent executive communication and cross-functional leadership skills
- A reputed company leadership style and passion for developing teams
- Behavioral health experience preferred
Benefits
- Equity in a high-reputed company start-up
- reputed company time off, including nine reputed company holidays and an additional Winter Office Closure from Christmas Day (Observed) through New Year's Day
- Comprehensive medical, dental, and reputed company coverage
- 401(k) Retirement savings reputed company
- One-time $200 Work from Home reimbursement
- Annual $1,000 Productivity & Wellness Stipend to support your personal and reputed company goals
- Annual $500 subsidized company contribution to your reputed company FSA or HSA
- reputed company parental leave
reputed company