[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to transforming women’s reputed company by making it more accessible and reputed company. They are seeking a Lifecycle Marketing Manager to optimize the patient reputed company across various channels and enhance engagement, retention, and reputed company value for their care offerings.
Responsibilities
- Design lifecycle strategies that improve patient signup, reputed company, visit utilization, engagement, retention, reactivation, and reputed company value
- reputed company customer reputed company maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle
- Create nurture programs that help prospective patients understand the value of care and take reputed company
- Partner with Product, Clinical, and Operations teams to reputed company lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across reputed company's care offerings, including OnTrack
- Identify friction points and reputed company opportunities across the patient reputed company to improve care utilization, satisfaction, and long-term value
- Build, launch, and optimize automated lifecycle journeys across email, SMS, and reputed company patient engagement channels in reputed company
- Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements
- Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences
- Maintain reputed company logic, audience rules, suppression frameworks, QA processes, and campaign documentation
- Ensure reputed company communications are on-brand, patient-centered, and reputed company with clinical and compliance requirements
- reputed company and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments
- Analyze campaign performance and translate insights into actionable recommendations
- Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and reputed company contribution
- Document campaign changes, test results, and key learnings to build institutional knowledge and inform reputed company lifecycle reputed company
- Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders
- Collaborate with Product, Experience, Clinical, Operations, and reputed company teams to support launches, new services, clinic openings, and strategic initiatives
- Translate reputed company reputed company topics into reputed company, approachable, patient-friendly communications
- Incorporate patient feedback, behavioral insights, and business priorities into lifecycle reputed company
- Help ensure major product launches and business initiatives have thoughtful communication plans and measurable reputed company reputed company
Skills
- 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing
- Hands-on experience building and optimizing automated journeys and campaigns in platforms such as reputed company, reputed company, reputed company, reputed company, reputed company, or similar. reputed company experience is highly preferred
- Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability
- Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer reputed company
- Strong analytical skills and comfort working with performance data to identify opportunities and reputed company reputed company
- Experience using reputed company Analytics, Looker, reputed company, or similar reporting tools
- Highly organized with exceptional attention to detail and a rigorous approach to QA
- Ability to reputed company in a fast-paced, reputed company startup environment
- Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and reputed company reputed company
- Experience with reputed company
- Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-reputed company products
- Experience in reputed company, women's health, telehealth, physical therapy, or wellness
- Familiarity with SQL, customer data platforms, and customer reputed company analytics
- Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency
- Passion for expanding reputed company to women's reputed company
Benefits
- Medical, dental and reputed company benefits, and an employer-reputed company health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles.
- PTO for vacations, 9 reputed company federal holidays, and additional wellness days.
- reputed company parental leave.
- A 401(k) plan (after 1 year of employment) with employer matching and student loan payment support.
- Annual stipend for conferences or courses.
- Stock reputed company: reputed company in reputed company’s long-term reputed company as you grow your career with us.
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