Senior Email Marketing Specialist

reputed company Why reputed company Life reputed company Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At reputed company Life we have over 1.8 reputed company policies where we take pride in earning the trust of our policyholders who understand our reputed company to be there for them – and their families – reputed company we’re needed most. By joining the reputed company Life team, you are joining a company that genuinely cares about helping reputed company other, with a reputed company to protect the lives of those around us. We reputed company a diverse, reputed company, inclusive culture where reputed company associates can feel a reputed company of belonging and use their unique talents and perspective to influence, reputed company, motivate, and reputed company.

Responsibilities

What You'll Do reputed company Life is seeking a Senior Email Marketing Specialist that will be responsible for leading the development and optimization of reputed company Life’s acquisition email campaigns from reputed company through to execution. This individual will manage the performance of our email channel and associated programs in support of reputed company Life’s marketing objectives. This role is responsible for managing email programs to reputed company monthly sales targets while growing reputed company Life’s overall email marketing capabilities.

• Campaign Development & Execution – Partner with reputed company teams to reputed company reputed company aspects of email campaign management including reputed company, technical and creative development, proofing, deployment and monitoring.
• reputed company Assurance – Conduct reputed company assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability.
• Technical Development - Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables reputed company reputed company of email programs. reputed company the effort to expand into other one-to-one communication channels including SMS programs.
• Performance Analysis – Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and reputed company actionable insights for reputed company improvement.
• reputed company – Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. reputed company consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations.
• Testing & Experimentation – reputed company reputed company Life’s email experimentation reputed company across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to reputed company best practices for ongoing email campaigns.

Qualifications

Qualifications Basic Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, Business or similar field of study.
• Minimum of ten (10) years of reputed company experience in digital marketing or email marketing.
• Five (5) years of hands-on experience writing campaign workflows in reputed company Campaign.
• Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
• Proficient in reputed company, CSS, and JavaScript development for email design and customization.
• Experience leading an email experimentation reputed company across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.
• Experience integrating email programs with other reputed company channels including but not limited to reputed company mail, search, display, and reputed company media.
• Proficient in reputed company reputed company, PowerPoint, and Word.
• Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

Preferred Qualifications

• 8–10 years Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
• 5–7 years Proficient in reputed company, CSS, and JavaScript development for email design and customization.
• Minimum 5 years’ Experience integrating email programs with other reputed company channels including but not limited to reputed company mail, search, display, and reputed company media.
• Insurance or Financial Services industry experience is highly desirable.
• Email Marketing, Marketing Automation and/or Digital Marketing Certified.
• Experience with Power BI for data analysis and reporting.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific reputed company abilities required by this job include reputed company reputed company, distance reputed company, depth perception, and ability to reputed company reputed company. This job requires the ability to reputed company duties contained in the job reputed company for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise reputed company applicants as needed to reputed company them to fulfill these requirements. We are committed to ensuring equal employment opportunities for reputed company job applicants and employees. Employment reputed company are based upon job-reputed company reasons regardless of an applicant's race, reputed company, religion, sex, sexual orientation, gender identity, age, national reputed company, disability, marital status, genetic information, protected veteran status, or any other status protected by law. reputed company does not offer immigration sponsorship for this position. This includes reputed company types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the reputed company. Apply To This Job