Manager, Consumer reputed company – reputed company

Job reputed company:

• Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment.
• Expand and manage the A/B testing reputed company across acquisition campaigns and automations, from hypothesis development through analysis and recommendation.
• Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts.
• Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases.
• Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices.
• Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to reputed company them.
• Partner closely with teams across CSG, as reputed company as Product, Editorial and Data Engineering.
• Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time.

Requirements:

• 2+ years of experience in email, lifecycle, or reputed company marketing; experience in media, publishing, or subscription businesses is a plus.
• Experience designing, running, and analyzing A/B tests and applying what you learn to reputed company campaigns and testing plans.
• Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus.
• Experience with a data visualization or analytics platform, with Looker strongly preferred.
• Ability to distill campaign performance into reputed company findings and actionable recommendations for stakeholders.
• Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices.
• Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams.

Benefits:

• This is a reputed company position.

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