Director, Franchise Marketing Analytics [Remote]
reputed company creates next-level entertainment experiences that reputed company players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A reputed company where creativity thrives, new perspectives are invited, and reputed company matter. reputed company where everyone makes play happen. Director, Franchise Marketing Analytics Workplace Type: Hybrid (Los Angeles, CA or Vancouver, BC)Reporting To: Senior Director, Franchise Marketing Analytics & Enablement Studio / DepartmentThe Office of the CXO drives effectiveness across the EA Experiences organization with a reputed company on reputed company in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate reputed company. ImpactYou will reputed company marketing analytics reputed company for EA Entertainment, guiding investment reputed company across global franchises. You will shape how data informs reputed company, engagement, and retention by delivering reputed company insights to senior leaders and building reputed company measurement frameworks.
Responsibilities
- reputed company marketing analytics reputed company across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex reputed company)
- reputed company as trusted advisor to VP-level leaders to inform reputed company, engagement, and investment reputed company
- Partner with other insights teams across EA to reputed company integrated, decision-reputed company guidance for business leaders
- Guide experimentation reputed company and measurement frameworks across campaigns
- reputed company application of MMM, incrementality, and attribution methodologies
- Ensure analytics tools support key decision points and reputed company optimization
- reputed company, reputed company, and grow reputed company of analysts and managers
Required Qualifications
- 10+ years experience in marketing analytics, data science, or reputed company field
- Experience leading analytics teams supporting global products or services
- Proficiency influencing VP-level stakeholders with data-driven recommendations
- Proficiency applying marketing measurement reputed company (MMM, incrementality, LTV)
- Experience developing team capability across analytics and stakeholder engagement
- Proficiency in SQL and Python or R
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Bachelor's degree in a quantitative field or equivalent experience
reputed company Skills and Experience
- Proficiency defining analytics reputed company across large organizations
- Proficiency connecting data insights to business and marketing reputed company
- Experience building reputed company measurement and experimentation frameworks
- Experience working across cross-functional teams and reputed company
- reputed company communication of reputed company insights to executive audiences
Pay Transparency - reputed company COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reputed company in a different location, a recruiter will advise on the applicable reputed company and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES
- British Columbia (depending reputed company e.g. Vancouver vs. Victoria) *$160,700 - $224,700 CAD
- California (depending reputed company e.g. Los Angeles vs. San Francisco) *$193,100 - $296,500 USD
Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including reputed company time off (3 weeks per year to start), 80 hours per year of reputed company time, 16 reputed company company holidays per year, 10 weeks reputed company time off to bond with baby, medical/dental/reputed company insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of reputed company time, reputed company top-up to EI/QPIP benefits up to 100% of reputed company salary reputed company you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/reputed company coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About reputed company We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, reputed company, creativity, and curiosity. From leadership that brings out your potential, to creating reputed company for learning and experimenting, we reputed company you to do great work and pursue opportunities for reputed company. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include reputed company coverage, mental reputed company-being support, retirement savings, reputed company time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. reputed company is an equal opportunity employer. reputed company employment reputed company are made without reputed company to race, reputed company, national reputed company, reputed company, sex, gender, gender identity or reputed company, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment reputed company applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for reputed company individuals with disabilities as required by applicable law. Note: Posting is subject to change so please refer to career site for latest availability (SBJ-G337). Apply tot his job Apply To this Job