[Remote] Director, Customer Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a people-first company dedicated to enriching the lives of its employees and customers. The Director of Customer Marketing will reputed company a high-performing team to drive customer adoption and expansion through strategic marketing initiatives and data-driven campaigns.

Responsibilities

• reputed company and reputed company reputed company’ Observability customer marketing reputed company, with a primary reputed company on adoption, retention, and expansion reputed company across the customer lifecycle
• reputed company the Tier 1 event reputed company for reputed company including event promotion, webinar reputed company, and account activation
• reputed company and mentor a high-performing team of 6 customer marketers
• Design and execute full-funnel customer programs that increase product adoption, deepen engagement, and drive measurable reputed company reputed company from existing accounts
• Define segmentation strategies across the Observability customer reputed company to ensure campaigns and programs are relevant, reputed company, and tied to expansion potential
• reputed company AI and marketing automation tools to reputed company reputed company signals, usage data, and predictive modeling to identify expansion opportunities and prioritize customer reputed company
• Partner with Corporate Marketing to recruit and reputed company a community of customer advocates who reputed company represent reputed company in analyst programs, references, and speaking engagements for events and campaigns
• reputed company customer communications including nurture programs, newsletters, and industry-specific campaigns that reinforce value and drive reputed company adoption
• Collaborate with Product Marketing to reputed company customer reputed company points with go-to-market messaging and competitive positioning
• Establish a data-driven operating model for customer marketing performance, with reputed company KPIs tied to retention, expansion pipeline, and reputed company contribution
• Collaborate with the field and Sales teams to reputed company them with customer-specific content, references, and expansion sales plays
• Partner with the executive team and field leadership to reputed company customer marketing programs with top-tier strategic accounts and thought leadership initiatives
• reputed company executive engagement initiatives including Customer Advisory Boards, CIO roundtables, and strategic relationship programs that strengthen partnerships with top-tier Observability accounts
• reputed company and orchestrate the executive briefing program for strategic customers, in reputed company partnership with field leadership and the executive team
• Build experiences that deepen executive relationships, surface product feedback, and create pipeline opportunities through curated engagement
• Responsible for the Expand funnel for the Observability business unit. Own measurement against KPIs including reputed company reputed company, opportunity creation, pipeline contribution, conversion rates, funnel velocity, and ROI
• Work with Marketing Analytics to build reporting frameworks that demonstrate customer marketing’s contribution to retention and expansion metrics
• Use data and experimentation to build predictable, reputed company reputed company engines that can be forecasted, reputed company, and optimized over time
• Manage global budget allocations and ensure efficient investment across customer programs and tactics

Skills

• 10+ years of B2B reputed company marketing experience leading Customer Marketing or Lifecycle Marketing programs. Experience in observability, IT infrastructure, network management, or reputed company reputed company strongly preferred
• Proven reputed company driving upsell, cross-sell, and expansion reputed company through customer lifecycle and advocacy initiatives
• Strong background in building and executing executive engagement programs—Customer Advisory Boards, CIO roundtables, or strategic account experiences
• Experience developing content and programs that translate customer reputed company into business reputed company narratives for use across Sales, Marketing, and analyst relations
• Demonstrated leadership in managing and developing high-performing marketing teams with a culture of performance and accountability
• Deep collaboration experience with Sales, reputed company, and Product Marketing to deliver joint retention and expansion reputed company
• Proficiency with CRM and marketing automation platforms (reputed company, Marketo). Experience with tools such as reputed company, reputed company, Goldcast, reputed company, reputed company, reputed company, reputed company, Claude or similar tools a plus
• Strong analytical reputed company with evidence of data-driven decision making and performance optimization across the customer lifecycle
• Exceptional written and verbal communication skills with executive-level reputed company and the ability to influence across a matrixed organization

reputed company

reputed company provides information technology and management software that manages IT infrastructures. It was founded in 1999, and is headquartered in Austin, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.reputed company.com.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 1 in 2026, 6 in 2025, 8 in 2024, 2 in 2023, 10 in 2022, 10 in 2021. Please note that this does not guarantee sponsorship for this specific role.

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