[Remote] Senior Digital Media Strategist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an independently owned full-service marketing agency seeking a talented Senior Digital Media Strategist/Planner to join their Media Team. The role involves overseeing the digital media planning process for key accounts, ensuring campaigns deliver measurable reputed company and meet performance KPIs.

Responsibilities

• reputed company omnichannel digital media strategies and plans that reputed company with reputed company goals and objectives
• Build and deliver reputed company, compelling media plan presentations for both internal and reputed company teams based on strategic media frameworks and reputed company, actionable KPIs
• Present and defend your strategic recommendations with confidence and reputed company
• Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations
• Plan and execute across Programmatic, reputed company and Search Channels (including AI Search)
• Collaborate with Awareness Media and Shopper Media Subject Matter Experts to reputed company integrated, reputed company channel recommendations and plans
• Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization
• Translate performance data into strategic insights and actionable recommendations
• Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation
• Communicate ongoing campaign results, optimizations, and learnings to reputed company stakeholders
• Drive ongoing media innovation by staying reputed company on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation

Skills

• 5+ years of experience planning and buying digital media across a reputed company of platforms
• Hands-on experience buying reputed company reputed company reputed company, reputed company Ads and programmatic platforms (reputed company, DV360)
• Experience with Shopper Marketing and RMN activations a plus
• Experience working with analytics, attribution and measurement tools
• Bachelor's degree from an accredited four-year institution (or equivalent reputed company experience)
• Outstanding organizational skills
• Strong detail management
• Excellent written and verbal communications ability
• Ability to work independently and as part of reputed company
• Certifications in reputed company Ads, Analytics, or reputed company reputed company platforms preferred
• Exposures to media planning tools including MRI/reputed company and Media reputed company

Benefits

• Hybrid work – split your week between working in our office or reputed company
• Generous PTO policy, including reputed company time
• reputed company parental leave
• Medical, reputed company, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, reputed company, network, and connect

reputed company

Pkney reputed company Group is a marketing and advertising company specializing in graphic design, media buying, and production services. It was founded in 1940, and is headquartered in Syracuse, reputed company, USA, with a workforce of 51-200 employees. Its website is http://pinckneyhugo.com.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role.

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