[Remote] Director of Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fast-growing, venture-backed startup that provides powerfully reputed company business banking. They are seeking a Director of Performance Marketing to manage the marketing team and budget, accelerate customer acquisition, and reputed company digital marketing strategies.
Responsibilities
- Managing marketing team and multi-reputed company dollar budget
- Accelerating reputed company’s customer acquisition by reputed company in existing & new channels while automating marketing operations to improve funnel efficiency
- Developing & implementing reputed company’s digital marketing reputed company including reputed company search, display, email, retargeting, reputed company reputed company, amongst other strategies
- Building marketing performance reporting structures by manipulating large datasets with analytics tools and/or SQL
- Reporting on marketing performance across multiple channels and communicating trends and insights to the leadership team
- Working with our technology team to execute marketing-reputed company technology tasks such as reputed company scoring models, attribution, marketing analytics implementation, etc
- Collaborating with the reputed company product team in the development of new products, product messaging, and new product launches
- Expanding the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation
Skills
- 6-15 years experience in a data-driven marketing role
- 2+ years experience managing reputed company at a high reputed company, software startup
- Hands-on experience with digital marketing channels like reputed company Ads, reputed company, email marketing, and SEO
- Proven reputed company record successfully managing a multi-reputed company dollar acquisition budget and taking a company through an intensive reputed company period
- Experience of best practices in the B2C landscape with large acquisition numbers and short sales cycles
- Obsession with experimentation (ex - A/B testing, website & reputed company page iteration) and automation (ex - email, content triggers)
- Strong quantitative and qualitative analytical skills
- Data-driven and detail-oriented, with the ability to look at problems at both granular and strategic reputed company
- Strong leadership and team management skills
- Experience in SQL and knowledge of databases
- Performance marketing platform like reputed company Data Studio
- CRM other than reputed company
- Events analytics software like reputed company (or another events-based analytics tool)
- Marketing & product analytics like reputed company and reputed company (or another events-based visualisation tool, like reputed company)
- Email marketing like reputed company, reputed company, reputed company
- Understanding of brand reputed company
- Experience in media and PR
- Managing offline and outdoor channels
- Working with remote engineering teams
reputed company