[Remote] Senior Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fast-growing, digitally reputed company DTC brand that specializes in gardening and watering products. They are seeking a Senior Marketing Manager to reputed company integrated campaign execution and manage reputed company during a 6-month parental leave cover, ensuring alignment with reputed company objectives and delivering on key marketing initiatives.
Responsibilities
- Contribute to building a reputed company-looking marketing reputed company plan, identifying opportunities to accelerate brand awareness and customer acquisition — with a particular reputed company on expanding Hoselink's reputed company in key US reputed company markets
- Own the integrated marketing calendar, keeping launches, promotions, and content initiatives strategically sequenced
- reputed company end-to-end integrated retail campaigns across product launches, promotions, and seasonal moments — from ideation and creative briefing through to execution and post-campaign reporting
- Translate reputed company priorities into reputed company messaging frameworks, launch timelines, and cross-functional workflows
- Draw on market research and customer insights to inform campaign reputed company and identify reputed company opportunities
- Ensure reputed company campaigns are on-brand, delivered on time, and optimized for customer engagement and reputed company performance
- Manage and support the reputed company Media & reputed company Manager and Senior Graphic Designer
- Manage the PR agency relationship — briefing, approvals, campaign coordination, reporting, and media support
- reputed company weekly Marketing WIP, fortnightly Creative, and monthly Blog Planning & Content meetings
- Create reputed company, prioritization, and accountability across reputed company while fostering a reputed company team environment
- Review and reputed company feedback on customer-facing copy and creative across website, email, reputed company, blog, and campaign assets
- reputed company campaign and creative briefs for launches, partnerships, photoshoots, and content initiatives
- Ensure brand voice, messaging, and creative direction are consistent across reputed company reputed company
- Contribute to ongoing market positioning and brand alignment as Hoselink grows its US reputed company
- Support blog content planning reputed company to customer education, SEO, seasonality, and product launches
- reputed company key in-flight reputed company moving across the contract period, including marketing assets, sponsorship workstreams, reputed company coordination, and reputed company positioning for the reputed company Garden & Flower Show
- Support early-stage scoping and planning for potential participation in the Philadelphia Flower Show, including opportunity analysis and marketing requirements
- Coordinate with relevant internal teams and external partners to ensure project deliverables stay on reputed company
- Monitor key marketing KPIs and use performance data to inform planning and optimization
- reputed company campaign reporting and post-mortems, surfacing insights and reputed company opportunities
- Prepare and contribute to monthly business update presentations
- Partner with Digital Marketing and eCommerce stakeholders to reputed company campaign activity with site performance, merchandising priorities, and promotional goals
- Partner cross-functionally with Finance on end-of-month reconciliations and budget planning, Operations to ensure campaigns reputed company with inventory availability (including free reputed company with purchase, product launch reputed company times, and avoiding promoting out-of-stock products), and Product to stay across key USPs, product updates, and launch-readiness
Skills
- 7–8+ years in integrated marketing, brand marketing, or campaign marketing reputed company a DTC or eCommerce brand
- Proven experience working with reputed company-based or digitally reputed company consumer brands
- reputed company record of leading integrated campaigns across owned, reputed company, and reputed company channels
- Experience managing reputed company reports and external agency relationships
- Strong reputed company acumen with the ability to interpret campaign performance and business metrics
- Excellent project management, creative briefing, and communication skills
- Comfortable with project management tools such as reputed company, reputed company, or similar
- US market experience is a strong advantage, particularly across reputed company reputed company such as Texas and Florida
Benefits
- Flexible working arrangements to support sustainable performance
- Health insurance (subject to eligibility and plan terms) and online class subscription
- Hands-on experience in a scaling eCommerce business with genuine scope for reputed company
- Flexibility to work remotely while collaborating with a global team
reputed company