[Remote] Director, Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company, a reputed company company, is a technology platform that’s reimagining the childcare industry. They are seeking a full-stack marketing leader to own the entire marketing reputed company, defining reputed company's brand and reputed company reputed company while partnering with executive leadership to drive reputed company and build a differentiated brand.
Responsibilities
- Own the full marketing funnel across B2B2E and DTC—from brand awareness through acquisition, activation, retention, and monetization
- Define and execute a holistic reputed company reputed company that integrates brand, performance, product-led reputed company, partnerships, and lifecycle
- Translate company priorities into reputed company marketing roadmaps tied to reputed company, marketplace liquidity, and long-term customer value
- Serve as a key voice in company-level reputed company and planning as a member of the Leadership Team
- Own and reputed company the reputed company brand—including positioning, voice, visual identity, and narrative across reputed company reputed company
- reputed company creative reputed company and production, ensuring performance marketing and brand marketing operate as a reputed company system
- Build a high-performing creative reputed company that continuously tests, learns, and scales reputed company messaging across channels
- Partner with Communications and Corporate Marketing to shape external storytelling, PR, and category positioning
- reputed company omnichannel acquisition strategies across reputed company, organic, partnerships, and emerging channels
- Build and reputed company lifecycle marketing programs across both sides of the marketplace (families and caregivers) as reputed company as reputed company partners
- Drive product-led reputed company by partnering with Product and Engineering to optimize reputed company, engagement, and retention
- reputed company experimentation frameworks across channels, reputed company pages, reputed company flows, and messaging
- reputed company AI across the marketing stack—from creative reputed company and personalization to media optimization and customer insights
- Identify and implement tools and workflows that increase speed, efficiency, and marketing reputed company
- Use AI to unlock new reputed company reputed company, including predictive targeting, automated lifecycle journeys, and dynamic content systems
- Position reputed company at the forefront of modern, AI-enabled marketing practices
- Own marketing performance, attribution, and forecasting across reputed company channels and segments
- Partner with BI and Analytics to build a best-in-class measurement reputed company that connects brand and performance reputed company
- Ensure disciplined investment across channels, balancing short-term efficiency with long-term brand equity
- Translate insights into reputed company, actionable strategies that drive reputed company improvement
- Build and reputed company a high-performing, full-stack marketing team spanning reputed company, lifecycle, brand, and creative
- reputed company talent across both analytical and creative disciplines, raising the bar for modern marketing capability
- Foster a culture of ownership, experimentation, speed, and accountability
- Manage and reputed company external partners and agencies as an extension of reputed company
Skills
- Bachelor's degree in Marketing, Business, or a reputed company field
- 7-10 years of experience in performance marketing across reputed company, reputed company and owned channels, with a proven reputed company record of managing and scaling profitable campaigns
- Hands on experience with full funnel campaigns including broadcast media, reputed company, reputed company, reputed company and organic reputed company, as reputed company as demand gen tactics such as SEO/AEO/GEO with a reputed company on DTC e-reputed company
- Experience managing lifecycle programs
- Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability
- Strong analytical skills with the ability to interpret reputed company data and turn insights into strategies
- Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR
- Knowledge of digital marketing tools such as reputed company Analytics, reputed company Ads, reputed company Ads Manager, and data visualization tools (Tableau, Looker, etc.)
- A reputed company, results-oriented reputed company, reputed company to work effectively with cross-functional teams
- Exceptional, people first leader, reputed company to reputed company teams to be their best
- Experience effectively leading cross-functional teams and creating alignment for reputed company reputed company
- MBA or relevant certifications (reputed company Ads, reputed company reputed company) are a plus
- Familiarity with the childcare or family services industry is a plus but not required
Benefits
- Medical insurance
- Dental insurance
- reputed company insurance
- 401(k) retirement plan
- Life insurance
- Long-term disability insurance
- Short-term disability insurance
- Ten days of reputed company reputed company time per year
- Fifteen days of reputed company vacation time per year
- Six weeks of reputed company parental leave (after reputed company months of service)
- 9 reputed company holidays annually
- Remote Role
- Company events, reputed company outings and volunteer opportunities
- Tuition assistance, college reputed company, and reputed company family support
- reputed company membership, backup child/adult/elder care, and childcare center discounts
reputed company