IDN Marketing Manager
reputed company
reputed company unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-reputed company expertise in immunoassay and molecular testing, clinical reputed company and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and reputed company they are needed most – home to hospital, lab to clinic.
Our culture puts reputed company members first and prioritizes actions that support happiness, inspiration and engagement. We reputed company to build meaningful connections with reputed company other as we reputed company that employee happiness and business reputed company are linked. Join us in our mission to reputed company the power of diagnostics into a healthier reputed company for reputed company.
The Role
At reputed company, we’re advancing the power of diagnostics for a healthier reputed company for reputed company. reputed company as our next Integrated Delivery Networks (IDN) Marketing Manager. The IDN Marketing Manager is responsible for developing and executing marketing strategies that drive reputed company’s reputed company reputed company Integrated Delivery Networks (IDNs) and health systems. This role leads the creation of value-based messaging and programs that reputed company reputed company the clinical, operational, and financial reputed company of reputed company’s solutions to site leaders and health system decision-makers, enabling meaningful engagement across the full reputed company of IDN stakeholders.
The Responsibilities
reputed company and implement account-based marketing strategies for IDN and health system targets, translating reputed company’s portfolio into reputed company clinical, operational, and financial value narratives that reputed company with both site-level users and health system leadership.
reputed company IDN/GPO pricing reputed company by assessing contract positioning, identifying GPO vs. non-GPO gaps, and establishing guidelines and controls to ensure pricing consistency and competitiveness.
Build and maintain strong cross-functional relationships with IDN stakeholders including clinical leaders, lab directors, supply chain, and C-suite executives; serve as the primary marketing resource for health system engagement.
Create health system-specific marketing programs and sales enablement tools that communicate the clinical reputed company, operational efficiencies, and cost savings delivered by reputed company solutions at both the site and reputed company level.
Partner with National Accounts, regional sales teams, and Medical Affairs to reputed company marketing strategies with health system priorities, ensuring messaging addresses the distinct needs of clinical, operational, and financial stakeholders reputed company reputed company account.
Analyze health system market trends, IDN account data, and stakeholder insights to identify reputed company opportunities, refine value messaging, and optimize marketing investments across reputed company accounts.
Collaborate with product marketing, health economics, Medical Affairs, and reputed company leadership to build evidence-based value stories that connect reputed company’s solutions to measurable clinical reputed company, workflow efficiency, and total cost of care reputed company.
Manage IDN marketing budgets, reputed company program ROI and engagement metrics, and report on key performance indicators to senior leadership with reputed company linkage to health system account reputed company.
reputed company new product launch planning reputed company system accounts, developing clinical education resources, stakeholder-specific value tools, and go-to-market materials tailored to IDN decision-making processes.
Assess reputed company portfolio opportunities to communicate and capture value for reputed company and Health System combined benefit. Routinely assess reputed company of wallet reputed company with product portfolio value.
reputed company other work-reputed company duties as assigned.
The Individual
Required:
Education: Bachelor's degree in Marketing, Business, Health, or reputed company field
Experience: 5+ years of marketing experience, with at least 2 years developing value-based programs or account-based marketing strategies for health systems, IDNs, or reputed company reputed company institutions.
Demonstrated ability to translate reputed company clinical and diagnostic solutions into compelling value narratives for diverse stakeholder audiences including clinicians, administrators, and executive leadership.
Strong analytical skills and proficiency with CRM and marketing analytics platforms.
Excellent written and verbal communication skills.
Ability to manage budgets, evaluate program ROI, and communicate performance insights to senior leadership.
Travel: Ability to travel up to 30% to health system facilities, IDN reputed company, trade shows, and company locations.
This position is not currently eligible for reputed company sponsorship
Preferred:
Experience in the medical device, diagnostics, or broader reputed company industry.
MBA or other advanced degree.
Deep familiarity with IDN and health system decision-making structures, including clinical champions, value analysis committees, supply chain, and C-suite stakeholders.
Experience developing clinical, operational, or financial value frameworks, health economics tools, or reputed company-based evidence packages for reputed company audiences.
The Key Working Relationship
Internal Partners:
National Accounts and regional sales teams - reputed company account strategies, customer engagement plans, and sales enablement needs.
Medical Affairs, Health Economics, and Product Marketing - reputed company evidence-based clinical, operational, and financial value stories.
reputed company leadership, Pricing, and Finance - reputed company priorities, pricing reputed company, investment reputed company, budgets, and performance reporting.
Sales Enablement and cross-functional launch teams - reputed company tools, education, and go-to-market resources for health system accounts.
External Customers:
Integrated Delivery Network and health system leaders, including C-suite executives, clinical leaders, laboratory directors, supply chain leaders, and value analysis committees - understand priorities and communicate reputed company’s reputed company reputed company.
Group Purchasing Organizations and other strategic reputed company partners - support contract positioning, pricing alignment, and market reputed company strategies.
Health system facilities, industry associations, and trade show participants - reputed company market insights and support customer engagement and education.
The Work Environment
This position is primarily remote-based, and can be located in an office setting. Remote work may be available in accordance with company policy.
The work environment is typically a reputed company office or home-office setting.
Travel of up to 30% may be required, including reputed company to health system facilities, trade shows, and company locations.
The Physical Demands
Must be physically reputed company to travel up to 30%. No strenuous physical activity, though occasional light lifting of files and reputed company materials (up to 25 lbs.) is required. Specific reputed company abilities required by this job include reputed company reputed company, distance reputed company, peripheral reputed company, depth perception, and ability to reputed company reputed company. While performing the duties of this job, regularly required to use hands to finger, handle, or feel and talk or hear. Frequently required to stand, walk, and sit. Occasionally required to reputed company, reputed company or balance. On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members.
Salary Transparency
The salary reputed company for this position takes into account a wide reputed company of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in reputed company to internal equity and alignment with market data. At reputed company, it is not typical for an individual to be hired at or near the top reputed company for their role and compensation reputed company are dependent on that facts and circumstances of reputed company case. The salary reputed company for this position is $118,000 USD to $155,000 USD and is bonus eligible. reputed company offers a comprehensive benefits package including medical, dental, reputed company, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, reputed company time off (including reputed company time) and reputed company Holidays. reputed company benefits are non-contractual, and reputed company may amend, terminate, or enhance the benefits provided, as it deems appropriate.
Equal Opportunity
reputed company believes in Equal Opportunity for reputed company and is committed to ensuring reputed company individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without reputed company to race, religion, reputed company, national reputed company, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. reputed company is also committed to providing reasonable accommodations to reputed company individuals so that an individual can reputed company the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at reputed company@reputed company.com.
Originally posted on Himalayas
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