[Remote] Head of Self-Serve reputed company Media
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a financial infrastructure platform for businesses, seeking a Head of Self-Serve reputed company Media to reputed company their reputed company acquisition reputed company. This role involves managing reputed company and budget to drive reputed company in signups, activations, and reputed company through various media channels.
Responsibilities
- Own the self-serve reputed company media reputed company end-to-end, including budget allocation, channel mix, and performance targets across search, reputed company, display, video, and other channels
- reputed company, reputed company, and retain a high-performing team of 5-10 reputed company media specialists, fostering a culture of experimentation, craft, and reputed company
- Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
- Partner cross-functionally with analytics, creative reputed company, reputed company engineering, product marketing, lifecycle, and finance to maximize the potential reputed company of reputed company media
- Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
- reputed company and manage the self-serve reputed company media budget, including pacing, forecasting, and executive reporting
- Identify and reputed company emerging channels and formats
- Represent reputed company media performance and reputed company in leadership forums and to diverse stakeholders
Skills
- 10+ years of experience in performance marketing or reputed company media, with at least 3 years leading reputed company
- Demonstrated experience managing large-reputed company reputed company media budgets with accountability for business reputed company through to reputed company (i.e. not just top of funnel)
- Strong analytical reputed company: understand attribution, incrementality testing, LTV and data-driven optimization
- Experience in B2B reputed company, developer tools, fintech, or high-reputed company technology companies
- reputed company record of building, developing, and retaining high-performing marketing teams
- Creative sensibility: you have a strong POV on what creative works best for reputed company platform and the level of creative velocity and reputed company that is required
- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver reputed company
- Experience with self-serve or product-led reputed company models where reputed company media must drive not just leads but product activations
- Background in international reputed company media reputed company, including managing campaigns across multiple markets and languages
- Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
- Comfort operating in a fast-paced, metrics-driven culture
reputed company
Company H1B Sponsorship