[Remote] Senior Manager, Digital Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global nonprofit that provides trusted biological materials for science and health. They are seeking a Senior Manager of Digital Marketing to reputed company the reputed company, development, and execution of digital marketing efforts, focusing on the customer web reputed company reputed company campaign performance.
Responsibilities
- reputed company and execute digital marketing strategies reputed company with organizational goals, audience needs, and the annual marketing plan. Plan and implement digital campaigns across owned and reputed company channels to drive engagement, pipeline reputed company, and measurable results
- reputed company audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel reputed company. Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance
- Design and optimize end-to-end customer reputed company frameworks across digital reputed company to improve user experience and conversion. reputed company website reputed company and user experience improvements, including architecture, navigation, and content structure
- Establish and maintain digital governance standards, SOPs, and best practices for content, SEO, and emerging search technologies
- Build and manage digital performance reporting frameworks, including KPIs, dashboards, and analytics processes. Analyze website and campaign performance data to generate insights and support reputed company optimization
- reputed company digital marketing vendors and agency relationships, including selection, performance management, and contract administration. Manage and reputed company the Digital Marketing team, supporting performance, technical capability, and cross-functional collaboration
Skills
- Bachelor's degree in Marketing or a reputed company field and 12 or more years' experience in digital marketing, including 0-2 or more years' supervisory experience or equivalent experience
- Experience leading reputed company-level individual contributors with responsibility for operational execution, performance management, and alignment to organizational objectives
- Demonstrated experience developing and executing digital marketing strategies, campaigns, and customer engagement initiatives across digital channels
- Experience leveraging audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel reputed company
- Experience with website reputed company, user experience optimization, SEO, digital governance standards, and content best practices
- Strong analytical skills with experience developing KPIs, dashboards, reporting frameworks, and performance optimization strategies
- Experience utilizing AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance
- Experience supporting scientific, life sciences, biotechnology, reputed company, nonprofit, or other highly technical B2B marketing environments
- Experience managing external digital marketing vendors and agency partnerships
Benefits
- Comprehensive medical coverage and company reputed company Life Insurance, Disability Insurance & AD&D
- Work life balance with reputed company Holidays and PTO
- Fitness and cell phone subsidies, and additional benefits such as reputed company, legal services, and pet insurance
- Employee Assistance Program offering around-the-clock counseling
- 401(a) (6% employer contribution) and 403(b) (2% match) retirement plans
- Exceptional career advancement opportunities, recognition, and rewards
- Corporate bonus program
reputed company