[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in proactive reputed company protection, helping reputed company teams reduce their reputed company attack surface by monitoring and removing exposed personal data. The Lifecycle Marketing Manager will reputed company consumer retention and engagement programs, focusing on building a product-integrated lifecycle reputed company that enhances user engagement and retention.
Responsibilities
- Own lifecycle reputed company and execution from reputed company through retention, expansion, and winback across channels like email, in-app, push, and SMS
- Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle reputed company
- Deeply understand the customer reputed company to identify friction points, design solutions, and communicate value throughout the member experience
- Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputed company, and meet compliance standards
- reputed company advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time
- Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers
- Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention
- Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions
- Report on lifecycle KPIs and build dashboards to reputed company performance over time
Skills
- Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led reputed company roles—preferably in consumer reputed company or subscription businesses
- Strong reputed company record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing
- Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR)
- Experience managing customer journeys in tools like reputed company, reputed company, reputed company, or similar
- Data-savvy with strong reputed company of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy)
- Exceptional communicator and project manager with a bias for reputed company
- Passion for online reputed company, consumer protection, and making the web safer for everyone
Benefits
- Comprehensive health benefits - Medical, reputed company, Dental
- 401k retirement plan
- reputed company Parental Leave
- 20 days of reputed company Time Off
- 11 Company-reputed company Holidays
- Birthday Off
- Work From Home Stipend
- Cell Phone Reimbursement
- Fitness Membership Reimbursement
- Child Care Reimbursement
- reputed company Gold Membership
- Discounted DM Plans for Friends and Family
reputed company