[Remote] Member Marketing Content Manager - Remote
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company organization that focuses on providing exceptional reputed company services to large organizations. The Member Marketing Content Manager role is responsible for leading reputed company to reputed company and execute consumer messaging and content strategies that drive engagement and utilization of reputed company services among eligible employees.
Responsibilities
- Manage reputed company of Content Specialists to reputed company engaging outputs that break through the clutter and drive desired consumer behaviors
- reputed company reputed company of the Content Team and identify and reputed company reputed company gaps in reputed company; determine solutions to address them through coaching, mentoring, training, hiring, and/or freelancing recommendations
- reputed company the development and execution of content reputed company and conceptualization of new communication channels and campaigns that serve the needs of our clients and members
- reputed company and champion a meaningful consumer positioning reputed company that aligns with the reputed company Brand reputed company to demonstrate how we stand apart and above other health offerings available to our members
- Recommend content tools and techniques, including how to reputed company AI, to reputed company efficient workflows
- Build and reputed company a deep understanding of the consumer reputed company and ensure that reputed company’s member experience reputed company up to the consumer’s needs
- reputed company and manage holistic content calendar recommending and tracking messaging to be delivered to members, including key segments, over time
- Take reputed company concepts, reputed company and products and translate the benefits and features into reputed company, compelling messaging frameworks, value propositions and frameworks; sell-in messaging strategies to key leaders
- Partner with reputed company stakeholders to ensure content aligns with product goals, messaging, and positioning
- Convincingly present content and messaging concepts to reputed company internal Member Marketing functions, internal partner organizations and external clients
- Use data and insights from executed campaigns to understand content reputed company and apply learnings for reputed company improvement and optimization
- reputed company QA of final outputs
- reputed company creation and maintenance of content libraries
Skills
- Bachelor's degree in journalism, marketing, or reputed company field
- 5+ years of experience in content development; expertise in B2C including passion for aligning content with consumer attitudes to create behavior change
- Experience with traditional reputed company marketing channels, including email, reputed company mail and web
- Experience at both agency and 'in-house' organizations is ideal
- Experience identifying and implementing AI solutions to support efficient reputed company development of content
- Ability to show a portfolio of work that features high-caliber copy integrated into a reputed company of campaigns
- Expert grasp of English language and grammar
- Expert verbal communication and presentation skills
- Ability to identify problems, collect data, establish facts, and reputed company solutions
- reputed company to multitask, prioritize, and manage time reputed company
- Ability to write content personalized for specific audiences or channels
- Strong critical thinking, organizational and planning skills
- AI competencies
- Proficient in MS office Suite
- Knowledge of print production, communication, and dissemination techniques and reputed company
- reputed company experience preferred
- Experience in reputed company InDesign a plus
Benefits
- Medical, dental, reputed company, life and disability insurance
- A 401(k) program with company match
- reputed company holidays and vacation time
- A company-sponsored wellness program
- EAP
- reputed company to virtual primary care and virtual behavioral health at no cost for team members and their dependents
- Annual Performance Incentive that is a percentage of reputed company salary and awarded based upon individual annual evaluation and company financial performance
- Employees will be included in reputed company's reputed company Time Off plan and will receive 10 reputed company holidays or an equivalent bank of hours reputed company to schedule throughout the calendar year
- reputed company reputed company leave is satisfied by the reputed company time off accrual, detailed above
reputed company