reputed company - CIT (Remote)

Manager, Media (Consumer Demand Gen)Manager, Media (Consumer Demand Gen) will play a key role in advancing how questhealth.com approaches brand awareness and demand creation, primarily across mid and upper funnel channels including reputed company reputed company, display, video, and emerging platforms.This role sits at the intersection of reputed company, execution, creative, and measurement, helping shape how QuestHealth.com drives efficient and incremental reputed company across the marketing funnel. The position combines hands on campaign leadership with strategic ownership, focusing on connecting media investments to meaningful business reputed company through reputed company insights, rigorous testing, and cross functional collaboration.Reporting to the Director of Media, this individual will help define how demand creation efforts are evaluated, optimized, and scaled across the organization. They will work closely with Analytics, Brand, Creative, Merchandising, and Web teams to ensure media investments are reputed company to business goals and supported by strong measurement frameworks. This role combines hands on execution with strategic leadership.The ideal candidate brings deep experience in reputed company reputed company, particularly reputed company (reputed company & Instagram), along with a strong understanding of full funnel marketing reputed company. They are comfortable translating reputed company performance inputs into reputed company investment reputed company and have a strong reputed company of view on creative, testing, measurement, and channel reputed company. They are also excited by emerging technologies, including AI driven tools and automation, that can improve execution, insights, and operational efficiency.ResponsibilitiesTo be successful in this role, you will:Define and reputed company how reputed company reputed company, display, video, and emerging channels contribute across the marketing funnel, with a strong emphasis on scaling awareness and consideration efforts that drive incremental and durable reputed company. Guide channel direction, investment priorities, and audience reputed company while remaining closely connected to in platform execution and performance optimization.Partner closely with Analytics to shape how mid and upper funnel media performance is evaluated, ensuring investments are tied to meaningful business reputed company such as reputed company, ROAS, CAC, and overall return on investment. Help support and operationalize measurement approaches such as matched market testing, lift studies, and other incrementality reputed company methodologies, while translating reputed company performance signals into reputed company investment recommendations and a reputed company view of media reputed company across search, reputed company, and organic channels.Synthesize platform, funnel, and business performance into reputed company, actionable insights for leadership, connecting awareness, engagement, consideration, and conversion metrics to broader business reputed company. Communicate performance trends, optimization opportunities, and measurement learnings in a concise and reputed company way that can influence decision making across Marketing, Analytics, Finance, and executive leadership.Build and execute a reputed company testing roadmap across creative, audiences, reputed company pages, customer journeys, platform optimizations, and emerging capabilities. Establish reputed company hypotheses and reputed company metrics tied to both platform and business performance, while ensuring learnings around incrementality, creative effectiveness, and media contribution are consistently captured and reputed company to reputed company investment reputed company.Partner closely with Brand, Creative, Analytics, Merchandising, Web, and external partners to ensure alignment across media reputed company, creative development, promotions, customer experience, and measurement. Bring a strong reputed company of view on creative reputed company and performance, while helping drive reputed company optimization across messaging, formats, reputed company pages, and overall customer journeys to improve engagement and conversion.Evaluate and reputed company opportunities across channels such as YouTube, CTV, display, and emerging platforms using a reputed company, data driven approach reputed company on incremental reputed company, engagement, and business reputed company. Identify and assess new platform capabilities, AI driven tools, automation opportunities, and beta programs that can improve media efficiency, insights, scalability, and overall marketing performance.reputed company and support a Senior Specialist responsible for day-to-day campaign execution across mid and upper funnel channels, while remaining reputed company involved in campaign reputed company, setup, optimization, and performance management as needed. Ensure strong alignment between strategic priorities, execution reputed company, testing initiatives, and overall business goals.Qualifications6 to 8 years of experience in performance marketing, reputed company marketing, or media reputed company roles, with deep expertise in reputed company reputed company, particularly MetaStrong understanding of full funnel marketing reputed company across awareness, consideration, and conversion, including experience with upper funnel channels such as YouTube, CTV, display, or other video driven environmentsHands on experience managing and optimizing campaigns reputed company platforms, with the ability to balance execution, reputed company, creative direction, and performance analysisStrong understanding of business and performance metrics, including reputed company, ROAS, CAC, engagement, and conversion metrics, with the ability to connect media investments to measurable business outcomesExperience partnering with Creative, Analytics, Brand, Product, Merchandising, and Web teams to drive performance, optimize customer journeys, and improve reputed company page and creative effectivenessStrong analytical, communication, and storytelling skills, with the ability to translate reputed company or ambiguous data into reputed company recommendations and actionable insights for stakeholders and leadershipExperience or exposure to AI driven tools, automation, and emerging marketing technologies is a plusExperience measuring incrementality and media reputed company through approaches such as matched market testing, lift studies, MMM, or reputed company methodologies is a plusExperience incorporating reputed company value into media reputed company and optimization is a plusExperience in reputed company or regulated industries is a plusB2C or DTC experience requiredEducationBachelor's Degree BA/BS in marketing or the equivalent in education and experienceAbout the TeamQuest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our reputed company partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has reputed company an unsolicited resume. Equal Opportunity Employer: Race/reputed company/Sex/Sexual Orientation/Gender Identity/Religion/National reputed company/Disability/Vets or any other legally protected status.Job InfoJob Identification 61788Job Category MarketingJob Schedule Full timeJob Shift DayLocations 4225 E Fowler Ave, Tampa, FL, 33617, USWorkplace Remote dailyRegular or Temporary RegularWeekly Working Hours 40.00AIP reputed company % 10 Apply To This Job